18 digital design agencies and studios compared

Eighteen digital design agencies and studios, from product and UX shops to digital brand studios and embedded teams, with who suits a one-off project and who suits ongoing work.

Illustration of a laptop showing a website wireframe, ringed by icons for UI/UX, prototype, brand, motion, development, team and partnership

A digital design agency designs the screens a business runs on (websites, apps, product interfaces and the design systems behind them), and usually the brand identity that has to match them. These are eighteen I’d put in front of a buyer who wants interface and brand design from one place, and several take on campaigns too. Moonb, my employer, is number one, which you should hold against it.

Judge all of them on the screens nobody puts in a pitch: the empty list, the failed upload, the loading state that drags on, the headline that comes in twice as long as planned. When someone complains to me about a design studio, it’s nearly always because they hired on the homepage mockups and found out later that nobody had designed those.

One project or a standing team

Product and UX studios (Work & Co, MetaLab, ustwo, Fantasy, Clay) design software and usually build it too. Integrated firms and digital brand studios (Instrument, Huge, Code and Theory, BASIC/DEPT, Moving Brands, AREA 17, frog, Upstatement, Athletics, Porto Rocha) take on identity and interface together, often campaigns as well; what tells them apart is size and how far each one goes into engineering, with frog out at the research-heavy end. The first entry and the last two are embedded or on-demand teams, and they keep producing after launch day.

You buy a project studio for one outcome (a redesign, a launch, a product build, a new identity), and it prices around that outcome. When the next project comes along, the relationship often starts over. With a standing team you’re paying for what stays between jobs, meaning the brand knowledge, the tone, the approval habits and the growing pile of files, and the briefs get shorter the longer they work with you. Most companies I talk to redesign every few years at most but ask for new pages and ads every week, so the second kind ends up doing most of the work.

If you end up buying both, the hard part is keeping brand and interface on one system. The Lloyds Bank team talked about exactly that, from the client side, at Config London 2025. They built the bank’s rebrand around its design system and carried elements like color into code through tokens and variables in Figma.

When the job is mostly identity and print, start with the graphic design firms I compared. My guide to choosing a brand design agency goes further into brand-first partners.

The 18 providers

1. Moonb

Moonb homepage

Best for: Marketing and brand teams that need new web and landing pages, brand assets and campaign design every week, from people who already know the brand.
Model: One Creative Director over a team that stays on your account and does web design next to brand, ad creative, motion and video; one set monthly rate, or a per-project quote.
✓ Why it stands out: Comments go straight onto the Figma frame, and what comes back is either the design or dev-ready files your developers can build from. Clutch rates Moonb 4.9/5 on verified reviews, and the homepage puts client retention at 95% and average turnaround at 48 hours.
✗ Worth knowing: Months of product discovery with user research belong with one of the product studios below.
More on Moonb

The same Moonb team covers landing pages, site redesigns, brand identity, presentations, ads, motion and video. A full site goes through the same loop as one broken landing page, briefed the way you'd brief someone down the hall and reviewed in Figma. That turnaround figure is measured from brief to first draft, so a full site takes longer than that to finish.

2. Work & Co

Work & Co homepage, part of Accenture Song

Best for: Companies whose digital product is the business (commerce platforms, apps, in-store tools), with strategy, design and engineering in one team.
Model: Digital product company founded in 2013, part of Accenture Song since 2024; project and program engagements, pricing on request.
Clients they name: IKEA, Apple, Gatorade, Panera, the MTA.
✓ Why it stands out: It does UX, UI, design systems and brand identity, writes the full-stack mobile and web code too, and the site counts 472 digital products shipped.
✗ Worth knowing: With Accenture Song as the owner, the paperwork may come from a much bigger company than the one in the case studies.
More on Work & Co

Work & Co counts 467 people in eight cities, with hubs including Brooklyn, Portland, Los Angeles, São Paulo and Copenhagen. Several entries on its client page are long relationships, such as ongoing omnichannel work for IKEA, including the retailer's first ecommerce app, and a global partnership on the Today at Apple retail program. The Panera entry reports 30% growth in users and a 16% increase in order conversion after modernizing the brand and the omnichannel experience. Both figures are Work & Co's own, from its client page.

I’d shortlist it for a large product program and not much below that size.

3. MetaLab

MetaLab homepage with the headline We make interfaces

Best for: Startups and scale-ups that need a product designed and built, sometimes with a brand around it.
Model: Product design company working since 2006, for clients from startups to the Fortune 500; projects and some long partnerships (Uber is one), pricing on request.
Clients they name: Robinhood, Midjourney, Uber, Suno, Headspace, Calvin Klein.
✓ Why it stands out: Full builds are part of the job, and some projects take in the brand too; the Suno case is billed as product design and brand.
✗ Worth knowing: Its case studies are product, web and full-build work, so ads and campaign assets would come from another team.
More on MetaLab

MetaLab's homepage headline is "We make interfaces." It designed Rooms for Midjourney as the company grew past Discord, turned the Atomic Habits book into the Atoms app, and worked on a new advisory product for Robinhood, a case it frames around building for 25M+ investors. Its work page files case studies under Finance, SaaS, Health & Wellness, Media and Ecommerce, with a separate Full Build category.

4. ustwo

ustwo homepage: digital products from discovery to launch

Image: ustwo, from ustwo.com

Best for: Consumer, health and media companies building an app that people need to keep opening after the novelty wears off.
Model: Employee-owned digital product studio and B Corp, 20 years in; cross-functional design and development teams, pricing on request.
Clients they name: Google DeepMind, Reuters, HSBC, Samsung, Peloton.
✓ Why it stands out: It reports a 9.6 out of 10 client feedback score from an independent survey in June 2026, and it designs with game principles (it calls this Play Thinking) and behavioral science to keep people using a product.
✗ Worth knowing: Campaign production isn't among its services, so launch ads would need another partner.
More on ustwo

ustwo says the digital products it has made over 20 years are used by millions. Lately that has meant AI-supported health coaching for RVO Health in the US and a digital experience for The i Paper. It describes itself as a comprehensive design and development studio, and in practice one cross-functional team carries an idea from discovery to launch with no handoff to an outside developer.

If your procurement team scores suppliers on ownership structure or B Corp status, ustwo ticks both.

5. Fantasy

Fantasy homepage with its hero film of a phone interface

Image: Fantasy, from fantasy.co

Best for: Large companies adding AI features to a platform people already use, in travel, banking, retail and sport.
Model: AI-native digital product design agency (the phrase is in its site title), 25 years in business; sells AI strategy and execution, product innovation, and brand and identity. No public pricing.
Clients they name: Priceline, BNY, LIV Golf, Art Basel, Royal Caribbean, Harrods.
✓ Why it stands out: It can show AI interface work in detail, such as an agentic travel assistant for Priceline that shows its thinking and the AI-native design system behind BNY's AI platform.
✗ Worth knowing: The client list is mostly big consumer and enterprise platforms.
More on Fantasy

I'd bring Fantasy a roadmap that already has AI features on it. It says it has spent 25 years combining research, design and technology, and it builds what it designs; the LIV Golf project is described as a replatforming with full-stack AI, design through deployment. For Royal Caribbean it handled an end-to-end digital transformation of every cruise touchpoint, and on the brand side it gave Vimeo a new identity plus what Fantasy calls a unified destination.

6. Clay

Clay homepage: a global branding and UX design agency

Image: Clay, from clay.global

Best for: SaaS, fintech and crypto companies that want brand identity, marketing site and product UI from one team.
Model: Branding and UX design agency based in San Francisco, remote-first with people across the US, Europe and Southeast Asia; time and materials, fixed fee or retainer, set out in a custom proposal with a timeline and estimated cost.
Clients they name: Slack, Snapchat, Grayscale, Marqeta, STC Bank.
✓ Why it stands out: Its content service covers copywriting, illustration, 2D and 3D graphics, icons, animation, video and photography, so launch assets can come from the studio that designed the product.
✗ Worth knowing: Clay began as a UX agency for mobile apps and enterprise software, and branding came later.
More on Clay

Clay's portfolio mixes brand and product work, including an interactive demo experience for Slack, a web redesign for Grayscale, a website and digital branding for Marqeta, and a commerce and loyalty app for Joe & The Juice. Offices in the footer include San Francisco, New York, Austin and Denver. After the first calls Clay recommends an engagement model and sends a proposal with timeline and cost. Before a meeting, that's about as much pricing detail as most studios will give you.

The site has a whole fintech section, and three of the five clients named above are in finance.

7. Instrument

Instrument homepage

Best for: Teams that want brand, website, product and campaign work from one company.
Model: Digital-first design agency in Portland and New York plus remote staff, 350+ people, with access to the wider Stagwell network. Quotes on request.
Clients they name: Google, Spotify, Electronic Arts, ServiceNow, Uber, ŌURA.
✓ Why it stands out: Instrument says its teams mix designers who code with developers who design, set up to remove handoffs between concept and execution. Its site says Campaign US named it Design Studio Agency of the Year 2026.
✗ Worth knowing: It's sized for briefs that cross brand, product and marketing at once, and a narrow UX fix would use a small corner of it.
More on Instrument

Instrument has been designing and building across brand, product and marketing for more than 20 years. I like its Build Week program, run with Vanport Studio, which helps underrepresented founders with brand systems, packaging, digital experiences and product design. Its recent writing argues that taste is the new competitive advantage. I'd like to see that argument play out on a real account, especially one where most of the content is generated.

8. Huge

Huge homepage

Best for: Large organizations running multi-year programs across brand, product, commerce and marketing that want one design and technology partner.
Model: Design and technology company founded in Brooklyn in 1999, with 14 hubs; its own timeline marks 2024 as the year it became independent again. Pricing on request.
Clients they name: Google, NBCU, CoinTracker, Big Green Egg.
✓ Why it stands out: It sells long relationships on purpose (its phrase is never one and done), and its Google partnership runs 14+ years. Its service list spans brand, marketing, product and commerce.
✗ Worth knowing: A small refresh or a single landing page sits well below the size of the programs it shows.
More on Huge

Huge's current description of itself is a human-first, AI-native design and technology company. The clearest AI example on its homepage is for NBCU, AI-assisted discovery of the Olympics schedule. The same page shows crypto tax reporting for CoinTracker and a site for Big Green Egg that blends commerce and cooking.

Between Huge and Instrument, I’d lean Huge when commerce and customer experience carry as much weight as the brand.

9. Code and Theory

The Code and Theory homepage

Best for: Large companies rebuilding marketing, product and content operations together, with as many engineers on the team as creatives.
Model: Digital transformation agency inside the Stagwell group; no prices on the site.
Clients they name: TIME, the NFL, NBC, JBL, Stanley Black & Decker.
✓ Why it stands out: It says its staff is half creatives and half engineers, and its work includes the election Big Board for NBC, a team app for the Philadelphia Flyers and AI-powered commerce for JBL.
✗ Worth knowing: The pitch is aimed at the C-suite, and a small marketing team is outside its usual buyer.
More on Code and Theory

Code and Theory says the half-and-half model has earned the trust of 50+ Fortune 500 CEOs, CMOs and CTOs. Under its forward-deployed expertise model (FD/x), experts work inside the client organization. That puts a firm this size surprisingly close to the embedded model. In July 2026 Stagwell announced it would acquire QStrauss Consulting to expand Code and Theory's Adobe implementation work. If your marketing stack is Adobe, ask about that team.

A mid-size company is unlikely to hire it. I’d still read its case studies as a benchmark for what enterprise transformation work looks like.

10. BASIC/DEPT

BASIC/DEPT studio share image from basicagency.com

Image: BASIC/DEPT’s share image, from basicagency.com

Best for: Consumer brands that want identity, ecommerce and product experience shaped by the same team.
Model: Global branding and digital design agency, part of DEPT, with offices including San Diego, New York, the Bay Area, Amsterdam, London and Berlin; pricing on request.
Clients they name: Google Store, KFC, Wilson, Patagonia, AT&T.
✓ Why it stands out: It says it is the lead creative agency for Google Store, and its Patagonia work is an ongoing partnership across strategy, branding, experience design and development.
✗ Worth knowing: The featured work on its homepage is consumer and commerce, a long way from B2B software.
More on BASIC/DEPT

Wilson is the case study I'd open first. BASIC/DEPT reimagined the visual identity and made a brand campaign to support a product drop and the opening of Wilson's first brick-and-mortar store in its 108-year history, and it ran all of that as one job. For KFC it ran a global digital transformation spanning ecommerce, the mobile app and new drive-thru experiences.

11. Moving Brands

Moving Brands homepage

Best for: Technology companies that want brand, product UX and launch campaigns designed by one independent studio.
Model: Independent global design studio working since 1998, organized around brand, product and campaign work; pricing on request.
Clients they name: Asana, BBC, Vanta, Semgrep, Eppo.
✓ Why it stands out: The homepage sorts its services under Brand (strategy and identity), Product (UX, product design and scalable systems) and Experience (brand campaigns and product launches).
✗ Worth knowing: Have developers lined up for whatever it designs; engineering is not among the services it lists.
More on Moving Brands

For Semgrep it made a series of out-of-home campaigns written in the language of security engineers. For Asana, Moving Brands evolved the brand strategy, visual identity and digital experience together, and the Eppo project covered the brand and how it shows up across the website and product. If a B2B tech company asked me for one studio to handle both the identity and the launch campaign, Moving Brands is the first name I'd give.

12. AREA 17

AREA 17 homepage

Best for: Organizations that want brand, digital experience and technology rebuilt together; its clients include AI companies, museums, media and luxury houses.
Model: Brand, experience and technology firm that calls its people consultants and craftspeople, with managing directors for North America and for Europe and Asia; pricing on request.
Clients they name: OpenAI, ElevenLabs, Saint Laurent, The New York Times, Lucas Museum of Narrative Art.
✓ Why it stands out: Next to visual and verbal identity and design systems, it builds custom applications and interfaces, data and systems integrations and AI-integrated solutions.
✗ Worth knowing: Plan on a separate team for ad production.
More on AREA 17

Its culture page traces the firm to Arnaud Mercier and George Eid, who still leads it as founder and CEO. The two set out to apply modernist design principles to the web and saw brand, experience and technology as one. It helped scale Magnific, a one-million-subscriber platform, into a creative AI business, and made a digital flagship for the Lucas Museum of Narrative Art. Its capabilities page promises no black boxes or big reveals, and I'd hold it to that in the contract.

13. frog

frog homepage, part of Capgemini Invent

Best for: Organizations that need research and service design before anything gets drawn, and want the same partner to carry it into product.
Model: Design and innovation firm, part of Capgemini Invent; consulting-style engagements, pricing on request.
Clients they name: Tiffany & Co., National Grid, IKEA.
✓ Why it stands out: It runs the customer research and service design itself, then prototypes, designs and develops the product, with brand strategy on the menu as well. The work page lists 179 case studies.
✗ Worth knowing: It scopes work the way a consultancy does, and even its marketing services are framed as strategy and activation programs.
More on frog

Its case studies include AI-supported mentoring that keeps operational know-how inside National Grid's workforce, a project on luxury craftsmanship for Tiffany & Co. and customer engagement work with IKEA Retail. It also builds new ventures for corporations. I'd suggest frog when the service itself still has to be invented.

14. Upstatement

Upstatement homepage: Brand Through Digital

Image: Upstatement, from upstatement.com

Best for: Publishers, universities and brands whose website is the main brand expression and carries a lot of content.
Model: Digital brand studio with journalistic roots and people in Boston, NYC, LA, DC, London and Barcelona; prices not published.
Clients they name: Nike, Vogue, Etsy, MIT, PBS News.
✓ Why it stands out: It designs identity and design systems and also builds large-scale websites, apps and editorial tools. Don Norman's verdict on its MIT.edu redesign sits on the homepage: "This is easy to use."
✗ Worth knowing: Ads and paid social would go to another supplier.
More on Upstatement

Its position is that all brands are digital, and the tagline is Brand Through Digital. The Nike project was a global digital brand reset; for Etsy it made The Universe of Special. The journalism background shows in the client list, where Vogue, PBS News and ESPN sit next to MIT and Harvard, and Don Norman isn't the only big name on the homepage; Brené Brown is quoted there too, on collaborating with the team. A site that is mostly content, where the CMS decides how the brand looks day to day, is the job I'd most want to hand it.

15. Athletics

Athletics homepage

Best for: Brands that want a new identity system plus the digital experiences and tools to roll it out.
Model: Brand innovation studio of strategists, designers, UX specialists and creative technologists; pricing on request.
Clients they name: Salesforce, Google Chrome, Nike, MoMA, Soccer.com.
✓ Why it stands out: It builds generative tools that let people who aren't designers make on-brand assets.
✗ Worth knowing: Its UX team builds and maintains websites, but app engineering isn't on its capability list.
More on Athletics

Athletics talks about prioritizing tools over rules and says it designs everything to scale, from the generators to the strategy frameworks that spark campaign concepts. Its homepage sorts the work into brand strategy, identity systems, digital experiences and next-gen innovation. I like it for a rebrand where the rollout is the hard part and most of the people making assets each week aren't designers.

16. Porto Rocha

Porto Rocha homepage

Best for: Consumer and culture brands that want a distinctive identity carried through digital products, live events and campaigns.
Model: Global strategy and design agency with offices in New York and London; no published rates.
Clients they name: Google (Gemini), Robinhood, Twitch, W Hotels, Nike.
✓ Why it stands out: Its work spans formats, with identities for Twitch and W Hotels, a fan-first environment for Netflix's Tudum event, work for the livestream platform VEEPS and a Nike takeover of the Pompidou Center in Paris for the 2024 Olympics.
✗ Worth knowing: It has a public No Free Pitches resolution, so if you run a competitive pitch, any exploratory work before you award the project gets paid for.
More on Porto Rocha

The project list also has Gemini for Google, a merch line for Robinhood, research into AI-generated imagery, and a hypothetical brand built for Google DeepMind with Nano Banana Pro. Nike Run, another project on the list, set out to make Nike the running brand once again. Most of the portfolio is brand-led, so for a complex product build, pair it with one of the product studios further up.

17. Superside

Superside homepage

Superside sells to enterprise in-house teams, which it calls the beating heart of enterprise brands.

Best for: In-house creative teams at larger companies that need steady overflow capacity across ads, web pages and presentations, and more recently product design.
Model: Subscription-based creative services (its term) on an annual commitment; its pricing page lists a $15,000 monthly minimum, with Dedicated teams starting at $30,000 a month (12-month term) and a $1,000 software fee added every month (fall 2026).
Clients they name: Novartis, Pernod Ricard, Marqeta, Datavant, Boomi.
✓ Why it stands out: Each account gets a dedicated project manager, and the service menu covers web design, design systems, product design and campaign strategy next to ad creative and branding.
✗ Worth knowing: The minimum and the annual term are sized for a large, steady creative load, though it also sells fixed-scope projects for a launch or a one-off.
More on Superside

Its homepage line is "your creative team's creative team," and it says it supports 400+ global brands. The pricing page lays out three ways to work: a Dedicated team with the same people every month, a Flex arrangement where unused budget rolls over month to month, and fixed-scope projects. Product design and design systems are marked new on its menu.

18. ManyPixels

ManyPixels homepage

Best for: Startups and small marketing teams that need a steady flow of landing pages, web designs, social graphics and ads without hiring a designer.
Model: On-demand design service operating since 2018; its pricing page lists the entry plan at $699 a month on monthly billing, or $559 a month billed yearly, for one daily output (fall 2026).
Clients they name: Citi Habitats, WP Buffs, Dynamite Jobs, Codelation.
✓ Why it stands out: A project manager routes each request, similar work goes to the same designers so they learn the brand, and you can scale up, scale down or cancel. Its site counts 150k+ designs completed and 2,000+ customers.
✗ Worth knowing: The entry plan works through one project at a time, so a launch week with ten requests turns into a queue.
More on ManyPixels

ManyPixels keeps the setup light on purpose. You submit requests in its platform and comment on the designs there. An Assigned designer plan puts one part-time designer in your timezone on the account for $1,399 a month on monthly billing. One case study credits a redesigned website with 400% MRR growth at WP Buffs; it's a client story on the vendor's own site, so read it as one.

A seed-stage company with one marketer could do a lot worse.

All 18 in one table

The “One-off or ongoing” column is my read of how each provider describes its engagements. Pricing shows only figures a company publishes itself.

ProviderTypeBest forOne-off or ongoingPricing signalLimitation
MoonbEmbedded creative teamWeekly web, brand and campaign design from one teamOngoing workOne set monthly rate, or a per-project quoteNot set up for long product research
Work & CoProduct studioProducts that are the businessLarge projects and programsOn requestNow part of Accenture Song
MetaLabProduct studioThe first serious version of a productProduct builds, some long partnershipsOn requestLittle campaign or ad work
ustwoProduct studioApps people keep coming back toProjects, from discovery to scalingOn requestNo campaign production listed
FantasyProduct studioAI features on big consumer platformsLarge projectsOn requestBig-company client list
ClayProduct and brand studioSaaS and fintech brand, site and UIProjects or retainerCustom proposalBranding came after UX
InstrumentIntegrated firmBrand, product, site and campaigns togetherProjects and long relationshipsOn requestBig for a narrow UX brief
HugeIntegrated firmMulti-year experience programsLong programsOn requestExpects a long relationship
Code and TheoryIntegrated firmEnterprise transformation with engineersLong programs, embedded expertsOn requestBuilt for C-suite buyers
BASIC/DEPTDigital brand studioConsumer identity, commerce and productProjects and ongoing partnershipsOn requestConsumer-heavy portfolio
Moving BrandsDigital brand studioTech brands, identity through launch campaignProjectsOn requestDevelopment not listed in its services
AREA 17Integrated firmBrand, experience and technology rebuildsMulti-phase projectsOn requestNo campaign production
frogResearch and innovation firmService design and new productsConsulting programsOn requestScopes like a consultancy
UpstatementDigital brand studioContent-heavy sites and editorial platformsProjectsOn requestNo ad or campaign production
AthleticsDigital brand studioIdentity systems with rollout toolsProjectsOn requestLight on product engineering
Porto RochaDigital brand studioCulture-led identities and campaignsProjectsOn request; no free pitchesPair with a product studio for builds
SupersideEmbedded creative teamOverflow for big in-house teamsOngoing (annual term), plus fixed projects$15,000 monthly minimum, annual termSized for large, steady volume
ManyPixelsOn-demand design serviceSmall teams needing steady executionOngoing, cancel any time$699 a month billed monthly, $559 billed yearlyOne project at a time on the entry plan

When a studio is the wrong hire

You can hire. Web and digital interface designers earned a median annual wage of $104,000 in May 2025, according to the Bureau of Labor Statistics, and that buys one person with one skill set, before benefits. The motion or campaign work you’ll need the week after launch is a second hire. BLS also projects employment of web developers and digital designers to grow 5 percent from 2025 to 2035, faster than the average for all occupations, so you’d be competing for them. Our in-house vs agency comparison goes through that trade in more detail.

Or you can use freelancers. For a contained piece with a clear spec, say one landing page or an icon set, a good freelancer is often the fastest route. Continuity is harder. Someone has to keep the design system straight, and the next person inherits whatever file structure the last one left. If neither fits, my explainer on what creative design agencies actually do covers the in-between options.

How to test a shortlist

Look at the middle of the work, the part that never makes the case study. Ask for flows, component libraries, responsive states, empty states and failure paths, and ask who made each one. A studio that follows UX best practices will have those files and won’t mind sending them.

Research from Nielsen Catalina Solutions, cited by IAB Australia, covered nearly 500 US studies from 2016 and 2017 and found that creative contributes 47% of the impact to sales, on average, across TV and digital. That’s advertising, one slice of what these studios make, but it’s the largest body of evidence I know of that execution moves revenue.

IAB UK’s Fit for Purpose research found that 78% of UK adults are bothered by ads that aren’t suitable for the device they’re using, and that those ads give a negative impression of both the advertiser and the site hosting them. So look at campaign assets on a phone, in their real placements, before anyone signs off; IAB UK’s creative best practice guide has more on fitting creative to the device.

Before the first studio meeting, watch Karri Saarinen, Linear’s co-founder and CEO, at Config 2025 on keeping quality high as a company scales.

I’d send every studio on the shortlist the same questions, word for word.

  1. What business problem or production gap is this work for, in your words, after the first call?
  2. Will you design empty, loading, error, permission, long-content and responsive states, or only the main screens?
  3. Who creates, documents and hands over components, tokens and templates, and who maintains them after launch?
  4. Who exactly is on the team, and which parts of the portfolio pieces you showed did those people make?
  5. How many review rounds are planned, and who consolidates feedback on each side?
  6. Is the price per project, per phase, per role, or for ongoing team capacity?
  7. When do source files, working files and final assets transfer to us?
  8. Who fixes defects, adapts assets and supports new releases after launch?

I’d weigh the last three hardest, because pricing basis, file handover and after-launch support are where a project studio and a standing team differ most. For question one, write your own answer down before the calls; my creative brief template is a reasonable start. Our field guide to graphic design agencies lists the red flags worth walking away from.

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Frequently asked questions

Mostly websites, apps and product interfaces, plus the design system that keeps them consistent. Many also make the brand identity and the campaign assets that send people to those screens, and some write the code as well. Find out early whether development is in scope, because a proposal that includes the build is a much bigger document than one that stops at the Figma file.

Go with a project studio when there's one defined outcome, like a redesign or a new identity. If design requests keep arriving every week after launch, you want a standing team. Many companies use both in sequence, and then the studio's handover matters a lot, because the standing team builds every new page and ad from those files.

At minimum, the source and working files, the component library with its tokens and usage notes, and a record of what was approved. Ask for the designs of the unglamorous states too (errors, empty screens, very long content) at each screen size. Put in the contract when each of those transfers to you, and who updates the components after the studio has moved on.

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