Branded Video Production

Leveraging branded video content to connect with your audience and keep them engaged.

What is branded video content and why should you use it?

Branded video content is a strategy for advancing a particular message or goal while keeping your company in the background. This type of content should be authentic, engaging, typically under 60 seconds, and aimed at your core audience.

Unlike traditional ads, branded videos don’t focus on selling anything; in fact, many don’t even mention the brand directly. Instead, they aim to humanize your business by forging an emotional connection with viewers and enhancing your brand’s voice.

What are the key traits of effective branded video production?

-Brief and concise
-Not overtly promotional
-Narrates a story
-Appears genuine and authentic
-Offers a unique perspective and voice

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When and how should you use branded video content?

Branded video content can be used for various purposes, primarily to entertain or educate an audience. These videos are particularly effective for capturing the interest of potential new customers on platforms like social media or YouTube without delivering a hard sell. They also help engage your loyal customer base by highlighting your offerings and capabilities in a captivating way. In short, use branded videos to build awareness and foster connections with both new and existing customers. Consider creating a series for more in-depth exploration of topics, incorporating them into PR campaigns, or for continuous social media engagement.

Get in touch

We feel fortunate to have found a such a great studio to work with.

Derek Konofalski - Founder, Sleepy Time Studios

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How does Moonb develop a concept for a branded video production?

Moonb develops a concept for branded video content by first gaining a deep understanding of the message we need to convey and its significance to your audience. If the topic has been covered in your blog, industry publications, or other videos, we thoroughly review these sources to grasp the content fully. Next, we create engaging ways to present this message, whether it’s straightforward or intricate, ensuring it resonates with your target audience. We also consider the platforms where the branded video will be distributed to tailor the production and design elements accordingly.

Making customer testimonials a breeze…

We ensure a smooth and enjoyable experience, so promoting your brand feels effortless, with top-notch video quality and animations that give your brand a polished look. Branded videos are a proven method for building customer trust and can deliver significant returns on investment.

Earn Your Audience’s Trust 🤝

If you want to build credibility branded videos are your go-to. They let you share your stories & your experiences. This authentic, relatable content resonates deeply with potential buyers and can make a big impact on their decision-making.

How do you gauge the success of branded video content?

The success of branded video content is assessed through key marketing metrics rather than direct sales outcomes. Instead of focusing on conversions, it's more effective to evaluate the overall reach and engagement. For videos, this includes metrics such as the number of views, comments, and social shares.

Frequently Asked Questions

Who exactly is Moonb for?

We’re built for marketing directors, creative directors, founders, or entrepreneurs who know great marketing requires exceptional content but don't have the time, resources, or expertise to build or scale an internal creative department. Whether you have a small internal team or just one overwhelmed designer, Moonb immediately levels up your creative capabilities.

Why should we choose Moonb instead of hiring internally?

Building an internal creative department takes months of hiring, onboarding, and management, and comes with substantial fixed costs and risks. With Moonb, you get immediate, scalable, high-quality creative output, expert strategic input, and total flexibility for less than the cost of a single senior creative hire.

Will Moonb replace my existing creative team?

Not necessarily. Moonb is designed to either fully replace your need for an internal creative team or powerfully complement your existing team, allowing them to focus on what they do best, while we amplify your creative capacity and strategic depth.

What does the onboarding process look like?

Once you sign up with us you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your account with us. Your dedicated Creative Director will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.

What types of creative projects can Moonb handle?

Almost everything creative: animations (explainer, product launches, campaigns), graphic design (social media, digital, print, packaging), branding (visual identities, logos, guidelines), and strategic creative consultation and concept development.

Will I have the working files? What about ownership of the work?

Absolutely, you'll receive the working files, and you'll own all the intellectual property created.

Who will be my point of contact?

As soon as you sign up, you'll be assigned a dedicated creative team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each production.

Do you sign non-disclosure agreements?

Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.