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Tech Video Production

Videos help tech companies simplify complex solutions and make them easy to grasp.

What are tech explainer videos?

Breaking down complex concepts into something digestible can be a real challenge. Tech companies often find it hard to keep their audience engaged and make their products relatable. That's where tech explainer videos come into play!

These videos are designed to simplify even the most intricate technologies and services into clear, engaging content. By using animations, visuals, and straightforward explanations, we turn complex tech jargon into something your audience can easily understand and get excited about. We help you making your high-tech solutions accessible and compelling—turning the confusion into clarity and boosting your tech marketing game.

The advantages of using videos in the tech industry

Using videos in the tech industry can really make a difference. They help break down complicated tech into simple, visual explanations that are easy to understand. This makes it easier for customers to see how your product works and why it’s worth their investment. Plus, videos are great for boosting sales - they let you showcase your product’s benefits in a way that stands out from the competition.

Sharing engaging content across social media also raises brand awareness, pulling in new customers and keeping the ones you already have interested. And when it comes to support, videos are a game-changer. They offer clear, step-by-step help for using your tech and solving common problems, making the whole customer experience smoother and more satisfying.

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They were capable of adapting to fast delivery deadlines.

René Ugarte - Senior Producer, MOI Global

What happens when people don’t understand a software tool?

When people don’t grasp what your software does, it’s a real challenge. The core of software marketing is about ensuring understanding, but if your audience can’t quite figure out how your tool works, they won’t download it, use it, or see its full value. This lack of clarity leads to limited product understanding, slow adoption rates, lower market share, and higher churn rates. It’s incredibly frustrating when you know your software has great potential, but the message isn’t getting through.

Set yourself up for success with video!

Our tech & software video production is designed to make sure your audience really "gets it." We simplify complex concepts and show exactly how your software works, which boosts downloads and purchases, enhances user retention and reviews, reduces churn, and elevates the overall user experience.

With a Tech video, you can...

Showcase the full functionality and benefits of your software, provide helpful tips and tutorials to guide your users, enhance your app marketing efforts to attract more users, and build credibility by demonstrating your expertise.

What mistakes should you avoid with tech videos?

Tech videos can go off-track if you’re not careful. Avoid using heavy jargon—keep it simple for clarity. Shorter videos, ideally 1-2 minutes, keep viewers engaged and focused. Quality counts too; poor sound or visuals can hurt your tech's image. Lastly, don’t forget a strong call-to-action to guide viewers on what to do next.

Related Video Examples

Have Questions?

Who exactly is Moonb for?

We’re built for marketing directors, creative directors, founders, or entrepreneurs who know great marketing requires exceptional content but don't have the time, resources, or expertise to build or scale an internal creative department. Whether you have a small internal team or just one overwhelmed designer, Moonb immediately levels up your creative capabilities.

Is this subscription really unlimited?

Absolutely. Submit unlimited creative requests each month, covering animation, design, branding, and strategic creative concepts. We'll tackle them sequentially. One predictable monthly fee, unlimited possibilities.

What's included in the subscription?

Your subscription gives you instant access to your own dedicated Creative Director, motion and graphic designers, and illustrators. Every month, you get unlimited creative deliverables, unlimited revisions, strategic creative direction, weekly strategy calls, and guaranteed turnaround times.

Why should we choose Moonb instead of hiring internally?

Building an internal creative department takes months of hiring, onboarding, and management, and comes with substantial fixed costs and risks. With Moonb, you get immediate, scalable, high-quality creative output, expert strategic input, and total flexibility for less than the cost of a single senior creative hire.

Do I have to sign a long-term contract?

For maximum flexibility, we offer a simple month-to-month subscription without long-term contracts. But if you prefer fixed long-term pricing and predictability, we're happy to create tailored quarterly or annual agreements upon request.

Will Moonb replace my existing creative team?

Not necessarily. Moonb is designed to either fully replace your need for an internal creative team or powerfully complement your existing team, allowing them to focus on what they do best, while we amplify your creative capacity and strategic depth.

What does the onboarding process look like?

Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your Dedicated Creative Director will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.

What types of creative projects can Moonb handle?

Almost everything creative: animations (explainer, product launches, campaigns), graphic design (social media, digital, print, packaging), branding (visual identities, logos, guidelines), and strategic creative consultation and concept development. (Web design and development are not included.)

Will I have the working files? What about ownership of the work?

Absolutely, you'll receive the working files, and you'll own all the intellectual property created.

Who will be my point of contact?

As soon as you sign up, you'll be assigned a dedicated video team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each production.

Do you sign non-disclosure agreements?

Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.

How hard is it to cancel a subscription?

Not hard at all, we keep things simple: no documentation or extensive process is involved and you can cancel at any point in time. Just log in to your Moonb account and you can cancel with just a few clicks. Need a hand with this? No worries. You can request assistance via email or directly to your dedicated team.

Supercharge your content to grow faster.