Video Series Production

Strengthen your brand by creating a series of videos that fit into a broader campaign or content plan.

What is a video series, and why use one?

A video series is a set of related videos created with a unified goal in mind, typically consisting of three or more installments. These videos are crafted to appeal to both existing and potential customers. A well-executed series lets you go beyond merely selling a product or service; it helps you connect with a broader audience, simplify complex industry topics, and boost engagement with your brand.

When and how should I use a video series?

Often times, a video series is created after explainer videos, testimonial videos, and other tutorial content has been well established. t’s important to roll out your business video series through channels where you expect to see repeat traffic. That way, the series is consumed consistently by the same audience. Publish your series via social during a key business initiative and add value to your followers. For example, share a video series on how to properly file your taxes during the early part of the year. Or include the videos on your blog—or a separate website—and add more content around the topic(s) that the series explores.

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My team really enjoyed working with Moonb and found the experience pretty seamless.

James Pais - Creative Services Director, Frame

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How does Moonb create a video series?

At Moonb, we start by brainstorming concepts and visual styles that are scalable and strategic. We then plan the production in stages, with each episode progressing through different phases. For instance, we might start with animations for the first episode, move to style frames for the second, and use storyboards for the third. This staggered approach ensures we stay on track while giving each episode the attention it needs, allowing for a smooth, rolling release of your video series.

Benefits of a Video Series

A video series offers several benefits: tailored content that personalizes videos for each stage of the sales cycle for maximum impact, enhanced performance and engagement through targeted videos, consistent style that strengthens brand recognition, and the ability to engage viewers with ongoing themes or characters, building a stronger audience connection.

Why invest in a video series for your brand?

A video series can significantly boost your brand’s visibility and engagement. With more than half of consumers craving additional video content from brands, a series keeps viewers hooked with ongoing stories. Tailoring videos for different sales stages drives better conversions, while consistent branding strengthens your identity.

How can you determine if a video series is successful?

To measure the success of a video series, track key engagement metrics like views, likes, and comments. Comparing these figures to other content on the same channels helps you gauge how well your series is performing.

Frequently Asked Questions

Who exactly is Moonb for?

We’re built for marketing directors, creative directors, founders, or entrepreneurs who know great marketing requires exceptional content but don't have the time, resources, or expertise to build or scale an internal creative department. Whether you have a small internal team or just one overwhelmed designer, Moonb immediately levels up your creative capabilities.

Why should we choose Moonb instead of hiring internally?

Building an internal creative department takes months of hiring, onboarding, and management, and comes with substantial fixed costs and risks. With Moonb, you get immediate, scalable, high-quality creative output, expert strategic input, and total flexibility for less than the cost of a single senior creative hire.

Will Moonb replace my existing creative team?

Not necessarily. Moonb is designed to either fully replace your need for an internal creative team or powerfully complement your existing team, allowing them to focus on what they do best, while we amplify your creative capacity and strategic depth.

What does the onboarding process look like?

Once you sign up with us you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your account with us. Your dedicated Creative Director will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.

What types of creative projects can Moonb handle?

Almost everything creative: animations (explainer, product launches, campaigns), graphic design (social media, digital, print, packaging), branding (visual identities, logos, guidelines), and strategic creative consultation and concept development.

Will I have the working files? What about ownership of the work?

Absolutely, you'll receive the working files, and you'll own all the intellectual property created.

Who will be my point of contact?

As soon as you sign up, you'll be assigned a dedicated creative team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each production.

Do you sign non-disclosure agreements?

Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.