Commercial Video Production
Spots for TV, YouTube, Meta and connected TV, with every cutdown, from one dedicated Creative Team that already knows your media plan. The spot is ready before the air date, not finished the night before.
See our approach
What we produce
Every kind of commercial, from one team that already knows your media plan.
TV broadcast
Fifteen, thirty and sixty second spots for linear and connected TV, built to the technical specs a broadcaster checks before it airs.
YouTube commercials
Pre-roll, mid-roll, bumper ads and Shorts, each built for how people skip or sit through ads on YouTube.
Social platform ads
Ad formats for Meta, Instagram, TikTok and LinkedIn, sized and paced for feeds where the first second decides whether anyone stays.
Programmatic video
VAST and VPAID compliant video that display networks and programmatic platforms will serve, rather than bounce at upload.
CTV and streaming
Spots formatted for connected TV and the streaming services, where the ad plays on a living room screen, not a phone.
Campaign variant series
A run of connected spots that share one visual language and a story thread, so several commercials read as one campaign.
And more. If it runs as paid media, we make it.
The agency model is broken. We fixed it.
Most production companies quote and schedule each commercial on its own, so the cost moves around and the timeline slips right when the media is booked. We work as your commercial production department instead. We already know your media plan, your audience segments and your brand standards, and your Creative Director talks to your media buyers, so the spot and its cutdowns land on the dates the campaign needs.
Why most commercials get skipped, and what the good ones do instead
A commercial has about two seconds to earn the next ten. Most lose them to a logo, a slow establishing shot or a line of copy that could open any ad in the category. The spots people can still describe a week later open on the thing the viewer already cares about, land one message, and leave the brand for the end.
The other difference is who made it. The first spot we make for a brand is rarely the best one. By the third or fourth we know which hooks your audience has learned to ignore, which product details move a number, and what legal will send back. That is why we work as an ongoing team rather than a crew you book once.
How we made a 20-second spot for NattoPharma
NattoPharma makes vitamin K2, an ingredient most people have never heard of, and the brief was a short spot that makes it feel worth knowing about. We animated a 20-second ride through the human body in a hand-drawn, traditional style, so the science reads as a story instead of a diagram. The hero above is the 30-second animated spot we made for the Toyota bZ4X, built in illustration and motion graphics. Every commercial here runs the same way: your Creative Director owns the concept, the script, the production and the cutdowns, and stays on for the next spot.
What commercial video production includes
A commercial is everything between the idea and the file your media buyer uploads: concept, script, storyboard, the shoot or the animation build, edit, sound and music licensing, broadcast finishing, and the cutdowns for every placement in the plan. Commercial videography is only the camera work on the day. When you compare quotes, check that the cutdowns and the review rounds are inside them. That is where a commercial runs late and over the number.
How much does a commercial video cost?
Quoted per project, most companies pay between $5,000 and $50,000 to produce a 30-second commercial in 2026. These are an indication of the market, what production companies typically charge per project, not our prices. A simple local or digital-only spot sits at the bottom, a national broadcast spot starts around $50,000, and airtime is always a separate bill. Crew size, talent and finishing move the number more than running time does. We make the spot and every cutdown with one dedicated Creative Team at one set monthly rate, or on a per-project quote when a single campaign is all you need.
| Production tier | Typical project quote | What you get |
|---|---|---|
| Smartphone shoot plus an editor | under $1,500 | you shoot, someone edits; fine for testing an idea on social |
| Simple local or digital-only spot | $1,500 to $10,000 | a videographer or small crew, one location, one day |
| Professionally produced spot | $5,000 to $50,000 | full crew, director, hired talent, licensed music, proper color and sound |
| National broadcast spot | $50,000 to $250,000+ | multiple shoot days, a name director, casting, broadcast finishing |
| Campaign flagship | $250,000 to $1M+ | celebrity talent, visual effects, multiple cities |
| Airtime | a separate bill | from a few hundred dollars locally to $8 million for a Super Bowl slot |
The line items behind each tier are in our guide to what a 30-second commercial costs.
The commercial formats we make
Broadcast spots at 15, 30 and 60 seconds, YouTube pre-roll and bumpers, Meta and Instagram video, TikTok that looks native to the feed, programmatic video in VAST and VPAID, connected TV spots, and animated product commercials. Each one ships in the platform's own specs, with the right safe zones, captions and aspect ratios, lined up against your media calendar.
- TV spots at 15, 30 and 60 seconds
- YouTube pre-roll and bumper ads
- Meta and Instagram video ads
- TikTok and Shorts native ads
- Programmatic video in VAST and VPAID
- Connected TV and streaming spots
- Animated product commercials
- Campaign variant series and cutdowns
Which company should make your commercial?
It depends on how many spots you run a year. One commercial: a production company that quotes per project, and our list of commercial production companies compares the strongest ones. A campaign a quarter or more, with cutdowns for every channel: a dedicated team, because a production company starts every spot from a blank brief and the fifth spot costs as much as the first. Jesse Jankewicz, Director of Video at Jumo Health, said this about working with us.
The team is highly creative, talented, and eager to deliver above and beyond.
How it works
From signup to first delivery in under 2 days.
Concept and script
Your Creative Director starts from the media plan, the audience and the one message that has to land, comes back with two or three directions, and gets the script and storyboard signed off before anything is shot or animated.
Sign-off before productionShoot or animate
A crew and talent on location or in a studio, or an animation build when the idea cannot be filmed. Sound and music are planned here, not added at the end.
Live action or animationFinish and cut down
Broadcast-spec finishing for the hero spot, then every cutdown, ratio and caption file your media plan needs, delivered before the air date.
Every placement coveredThey were capable of adapting to fast delivery deadlines.
Ready to start your commercial?
Book a CallFrequently Asked Questions
Most companies pay $5,000 to $50,000 to produce a 30-second commercial. A simple local or digital-only spot runs $1,500 to $10,000, and a national broadcast spot starts around $50,000 and can pass $250,000. Airtime is always a separate bill. These are an indication of the market, what production companies typically charge per project, not our prices. We make the spot and every cutdown at one set monthly rate, or on a per-project quote for a single campaign.
A commercial is a short video made for paid placement: TV, streaming, YouTube, social feeds or programmatic. It has to catch attention, land one message and push the viewer to act inside 15 to 60 seconds, which is why it needs a tighter script and a harder opening than a marketing video people choose to watch.
Concept and script first, signed off before production. Then the shoot or the animation build, the edit, sound and music, broadcast finishing, and the cutdowns for each placement. Your Creative Director runs all of it and lines delivery up with the dates your media is booked for.
Fifteen, thirty or sixty seconds for broadcast and streaming, six seconds for a YouTube bumper, and under fifteen for most social placements. We usually make the 30-second spot first and cut the shorter versions from it, so the whole campaign shares one idea.
No. A single commercial is quoted per project. The ongoing team makes sense when you run several spots a year with cutdowns for every channel, because the same people carry the idea from the hero spot to the six-second bumper and nothing gets rebuilt from nothing.
Yes. The broadcast version meets the technical requirements a network checks before it airs, resolution, color space and audio levels, and the digital cuts are made for streaming, social and programmatic. Each version is cut for the channel it runs on, not exported once and pushed everywhere.
Yes. We build each spot so the voiceover, the on-screen text and the cultural references can be swapped for a different region, language or audience while the core edit stays the same. We keep every source file, so a new version is days of work, not a new production.
A commercial is made for paid media and has seconds to work. A marketing video can run longer, lean educational and live on your own channels where people chose to watch. The two share a brand and often a team, but they are scripted, paced and finished differently.
Ready to level up your creative?
Tell us what you're working on and we'll take it from there.
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