SaaS Video Production

Turning complex saas into easy-to-get visuals.

What are SaaS videos and why use them?

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SaaS videos are short, engaging clips designed to explain software products and services. Think of them as a quick way to show how your software works and why it’s awesome. These videos help break down complex features into easy-to-understand chunks, so potential users can get a clear picture of what your software can do for them. Whether it's for a product demo, a feature highlight, or a general overview, these videos are great for grabbing attention and making sure people really get what your software is all about.

What makes a great SaaS video?

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A great SaaS video is all about clarity and appeal. First, it should clearly explain the software's features and benefits without using too much tech jargon. Keep it simple and straightforward. Second, the video should be visually engaging, using animations or graphics that make the information easier to digest and remember. Finally, it should have a strong call-to-action, guiding viewers on what to do next, whether it's signing up for a free trial or getting in touch for more details.

Why focus on SaaS videos?

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Focusing on SaaS videos can significantly boost your marketing efforts. They make it easier for potential customers to understand and engage with your software. With well-made videos, you can showcase your software’s strengths, address common questions, and demonstrate real-life applications. This approach not only helps in converting leads into users but also builds trust and credibility by presenting your product in a professional and accessible way.

Get in touch

We were so impressed that after starting the first video we asked them for two more.

Danila De Stefano - CEO, Unobravo

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How does Moonb create a concept for a SaaS video?

At Moonb, our process begins with a deep dive into understanding your SaaS product, its features, and your target audience. We then gather our team to brainstorm innovative ways to present your software. We experiment with different ideas and approaches—whether that's using a relatable metaphor or a unique visual style—to find the most impactful way to highlight your product's benefits. The key to a great SaaS video is balancing engaging visuals with clear messaging. We focus on creating content that not only captures attention but also clearly communicates how your software solves problems. By combining creative concepts with strategic insights, we ensure your video not only informs but also inspires viewers to take action.

Clear Communication

SaaS products often come with complex features, but video can make them simple to understand. Moonb's videos break down technical details into clear, engaging content. With 64% of consumers more likely to buy after watching a video, our videos ensure your software’s value is communicated effectively.

Boosted Conversions

Video content is a powerful tool for driving sales. Including a video on your landing page can increase conversions by up to 80%. Moonb’s videos guide viewers through your SaaS product’s benefits, helping turn interested leads into committed customers.

Enhanced Education

Educating your audience is key to building trust. Moonb’s videos simplify complex concepts and highlight key features, making it easier for users to understand your software’s value. With 91% of users favoring visual content, our videos keep your audience engaged and informed.

Frequently Asked Questions

Who exactly is Moonb for?

We’re built for marketing directors, creative directors, founders, or entrepreneurs who know great marketing requires exceptional content but don't have the time, resources, or expertise to build or scale an internal creative department. Whether you have a small internal team or just one overwhelmed designer, Moonb immediately levels up your creative capabilities.

Why should we choose Moonb instead of hiring internally?

Building an internal creative department takes months of hiring, onboarding, and management, and comes with substantial fixed costs and risks. With Moonb, you get immediate, scalable, high-quality creative output, expert strategic input, and total flexibility for less than the cost of a single senior creative hire.

Will Moonb replace my existing creative team?

Not necessarily. Moonb is designed to either fully replace your need for an internal creative team or powerfully complement your existing team, allowing them to focus on what they do best, while we amplify your creative capacity and strategic depth.

What does the onboarding process look like?

Once you sign up with us you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your account with us. Your dedicated Creative Director will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.

What types of creative projects can Moonb handle?

Almost everything creative: animations (explainer, product launches, campaigns), graphic design (social media, digital, print, packaging), branding (visual identities, logos, guidelines), and strategic creative consultation and concept development.

Will I have the working files? What about ownership of the work?

Absolutely, you'll receive the working files, and you'll own all the intellectual property created.

Who will be my point of contact?

As soon as you sign up, you'll be assigned a dedicated creative team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each production.

Do you sign non-disclosure agreements?

Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.