Explainer Video Production
Products people do not get on the first pass, turned into a 60 to 120 second video they follow to the end. We learn what it does and who buys it before we animate a frame, and we stay on for the next version.
See our approach
What we produce
Every explainer style, from one team that learns your product first.
2D character animation
A character carries the story, which lands with consumer audiences and warms up B2B products that would otherwise feel dry.
Motion graphics
Shapes, type and data in motion. Usually the right call for B2B software, fintech and anything technical where the work should feel precise.
Whiteboard and sketch style
Hand-drawn illustration that walks through a process one step at a time. Good when the thing you are explaining has a lot of moving parts.
Kinetic typography
Text does the work here, the words themselves moving on screen. Good when the message is in the wording and you want a line or two to stick.
Screencast with animation
Your real product on screen, with animated callouts pointing at what matters. The honest way to show software people will recognize when they log in.
Hybrid live action and animation
Real footage for the human moments, animation layered on top to explain what the camera cannot show on its own.
And more. If it explains a product, we make it.
The agency model is broken. We fixed it.
Book an explainer as a one-off and it is finished the day it ships, which is a problem, because your product does not stop there. Most studios quote each video on its own, so the next version means a fresh brief and a fresh invoice. We keep every source file and everything we learned about your product. When a feature ships or the pricing changes, we reopen the project and update the parts that moved.
What a good explainer does in the first ten seconds
An explainer earns the rest of its running time in the first ten seconds, and it does it by naming the problem the viewer already has, not by introducing the company. Most explainers open on a logo and a tagline, cover six features, and end without telling anyone what to do next. The ones that convert follow one order: the problem, the fix, how it works, the next step.
The second thing that separates them is who made them. The first explainer we make for a product is rarely the one that converts. By the third or fourth we know the objections buyers keep raising, the moment where people get lost, and the words your sales team uses on calls. That is why we work as an ongoing team instead of a one-off vendor.
How we made an explainer for Unobravo
Unobravo, the leading online therapy service in Italy, wanted a warm, friendly video that talks to people about self-care and reaching out for help when they need it. We wrote and animated a 60-second story about Giulia, a woman finding the right therapist, so the service is explained through one person instead of a feature list. The hero above is the explainer we made for Jaguar Gene Therapy, where a toucan doctor and a young jaguar explain what galactosemia is and how gene replacement therapy can help. Every explainer here starts the same way: your Creative Director works out what the product does and who is buying before anything is animated.
What explainer video production includes
Production is everything from the first call to the published file: discovery on the product and the audience, the script, voiceover casting, a storyboard and style frames you sign off, illustration, animation, sound and music, captions, the review rounds, and delivery in every size your channels need. When you compare quotes, check that the script and the style frames are inside them. A studio that animates from your script without a discovery call is the most common reason an explainer misses.
How much does an explainer video cost?
Quoted per project, most explainer videos cost between $1,000 and $15,000 in 2026, with 3D work above that. These are an indication of the market, what animation studios typically charge per project, not our prices. Motion graphics sits at the bottom of the range, character animation in the middle, and 3D at the top. Scene count, illustration depth and revision rounds move the number more than running time does. We cover the same work with one dedicated Creative Team at one set monthly rate, or on a per-project quote when a single video is all you need.
| Style | Typical quote, about 60 seconds | What moves the number |
|---|---|---|
| Motion graphics | $1,000 to $5,000 | design polish and animation density |
| Whiteboard animation | $1,000 to $5,000 | drawing complexity and pacing |
| 2D explainer | $1,000 to $15,000+ | illustration depth and scene count |
| 2D character animation | $3,000 to $15,000+ | rigs, poses and revision rounds |
| 3D animation | $5,000 to $50,000+ | modeling, rendering and realism |
The full breakdown, with what moves each line, is in our guide to what an explainer video costs.
The explainer styles we make
2D character animation, motion graphics, whiteboard and sketch, kinetic typography, screencast walkthroughs with animated overlays, and hybrid live action with animation. Your Creative Director picks the one that fits the audience and where the video runs, then it ships in 16:9 for the site and YouTube, 9:16 for Stories and Reels, and 1:1 for the feed.
- 2D character explainers
- Motion graphics explainers
- Whiteboard and sketch style
- Kinetic typography
- Screencast with animated callouts
- Hybrid live action and animation
- Product and feature walkthroughs
- Cutdowns for social and ads
Which company should make your explainer video?
It depends on how often your product changes. One explainer that will stand for a year or two: a studio that quotes per project, and our list of explainer video agencies compares the strongest ones. A product that ships features every quarter: a dedicated team that keeps your source files, because a one-off studio starts the update from a blank brief and the second version costs as much as the first. Marius Godo, Content Specialist at Gnosis, said this about the animation we made for them.
Their creative flair and dedication to getting the animation and storytelling style right are impressive.
How it works
From signup to first delivery in under 2 days.
Discovery and script
A call on the product, the audience and the one message the video has to carry, then a script and a storyboard you sign off before anything is drawn.
Sign-off before animationStyle frames and animation
Two or three style directions, then illustration and animation in the one you pick, with voiceover and sound built in from the start.
Your style, held across versionsReview, deliver, update
A first cut, your notes, then every size and caption file your channels need. When the product changes, we reopen the file and update the parts that moved.
Source files stay yoursTheir imagination, creativity, precision, and quality of work were impressive.
Ready to start your explainer video?
Book a CallFrequently Asked Questions
Quoted per project, most explainer videos cost between $1,000 and $15,000, with 3D work from $5,000 to $50,000 and more. Motion graphics is the least expensive style and character animation sits in the middle. These are an indication of the market, what animation studios typically charge per project, not our prices. We cover the same work at one set monthly rate, or on a per-project quote when one video is all you need.
A short video, usually 60 to 120 seconds, that explains what a product or service does, who it is for and why it matters, in the order a buyer decides: the problem, the fix, how it works, the next step. Most are animated, because animation can show software, a process or an idea the camera cannot.
Between 60 and 120 seconds for most products. That is enough to set up the problem, bring in the solution and land the core value before attention drops. For a complex product we go longer but split it into segments that each stand on their own, so the video never sags in the middle.
Ask three things. Will they do discovery on your product before writing, or animate whatever script you send? Do you get the source files, so the next version is an update and not a new production? And will the same people make the next one? A reel full of beautiful work answers none of those.
Either. Send a finished script and we storyboard from it, or give us a brief and your Creative Director and a copywriter write it with you. Every project goes through a script and a storyboard you sign off before anything is animated, because a fix at the storyboard stage costs a comment and a fix after animation costs a week.
Clean 2D motion graphics suits most B2B software and fintech. Character animation lands better with consumer audiences and warms up a dry product. Isometric or 3D fits technical and hardware products. Your Creative Director picks the one that matches your brand and what your audience already expects to see.
Yes. We keep every source file, so a new feature, a redesigned screen or a change in wording does not send you back to the start. We reopen the part that changed, redo it, and leave the rest of the video exactly as it was.
Above the fold on your homepage or main landing page first, where a new visitor gets the point in seconds. Then in sales follow-ups, onboarding, paid campaigns and the first email of a nurture sequence. One explainer usually ships in three ratios so it can live in all of those places.
Ready to level up your creative?
Tell us what you're working on and we'll take it from there.
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