Explainer Video Production
A dedicated creative team that turns a product most people don't get on the first pass into a short video they follow all the way through. Before anything gets animated, we learn what it does and who's actually buying, so the explainer earns the next click instead of just looking good.
See our approach
What we produce
Everything your team needs, from one dedicated team.
2D character animation
A character carries the story, which tends to land with consumer audiences and warms up B2B products that would otherwise feel dry.
Motion graphics
Shapes, type, and data in motion. Usually the right call for B2B SaaS, fintech, and anything technical where you want the work to feel precise.
Whiteboard and sketch style
Hand-drawn illustration that walks through a process one step at a time. Good when the thing you're explaining has a lot of moving parts.
Kinetic typography
Text does all the work here, the words themselves moving on screen. Good when the message is really in the wording and you want a line or two to stick.
Screencast with animation
Your real product on screen, with animated callouts pointing at what matters. The honest way to show software people will recognize when they log in.
Hybrid live-action and animation
Real footage for the human moments, animation layered on top to explain what the camera can't show on its own.
And much more. If it's video for your business, we produce it.
Most explainer videos are out of date one release later
Book an explainer as a one-off and it's finished the day it ships, which is a problem, because your product doesn't stop there. Some agencies quote each video on its own, so the next version means a fresh brief and a fresh invoice. You get a dedicated team instead, at one monthly rate. Before we animate anything, your Creative Director works out what the product does, who's buying it, and what the video actually needs to say. Then we keep every source file. When a feature ships or the pricing changes, we reopen the project and update the parts that moved. You don't rewrite the brief, and you don't get re-quoted.
Why most explainer video gets ignored
Most explainer video gets approved, produced, posted, and forgotten inside a single quarter. The ones that actually do their job, the video a prospect finishes and then books a call off, come out of a different setup.
They come from us. We have been making your videos for a while. By the third or fourth one we know the product, the objections buyers keep raising, and the exact moment where people tend to get lost. The first explainer is rarely the one that converts. The fourth one is.
How the work actually goes
Every explainer starts with a discovery phase: your team gets clear on the product, the audience, and the one message the video has to carry. From there your Creative Director works through options with you, a metaphor here, a specific use case there, a particular visual style, until one clicks. The whole thing is built around clarity. When the video ends, the viewer should know what you do and have a reason to take the next step.
Why explainer video moves people to act
An explainer is the fastest way to get a complicated product across. In under two minutes it can take someone from not following it at all to understanding it well enough to act. Because a dedicated team is producing them continuously, every new feature, product update, or shift in how you talk about yourself gets its own video that matches where the company is right now. Your Creative Director keeps each one to a structure that works: the problem, your solution, how it actually works, and a clear next step. Most run about 48 hours from an approved brief to a delivered video.
Styles and formats
Your team works across 2D character animation, motion graphics, whiteboard and sketch-style videos, kinetic typography, screencast walkthroughs with animated overlays, and hybrid live-action with animation. Your Creative Director picks the one that fits the audience, the message, and where the video is going to run. Then it ships in the formats each platform wants: 16:9 for the site and YouTube, 9:16 for Stories and Reels, and 1:1 for the feed.
- 2D character animation
- Motion graphics
- Whiteboard and sketch style
- Kinetic typography
- Screencast with animation
- Hybrid live-action and animation
From script to screen
The script is part of the job, not something you hand over finished. You bring the product knowledge and the priorities on what to say; your Creative Director and a copywriter turn that into a narrative that holds. And because the team keeps every source file and everything it has learned about you, updating an explainer for a new feature or a change in message is quick, nothing like building a new one from nothing.
Because it's the same team every time, the next update is a quick job instead of a whole new project.
How it works
From signup to first delivery in under 2 days.
Meet your team
You get a Creative Director and specialists who learn your brand, your assets, and how you work.
About 30 minutesSend the work
Brief them like colleagues. Your Creative Director runs the queue and keeps everything on-brand.
As much as you needGet it back fast
Polished work comes back on a steady weekly rhythm, revisions included until it is right.
No change-order feesTheir imagination, creativity, precision, and quality of work were impressive.
Ready to start your explainer video?
Book a CallFrequently Asked Questions
Voiceover, in most cases. A voice adds a person to the video, steers attention to the right spot on screen, and lets the visuals show the product instead of spelling everything out in text. We put captions and on-screen text over the top of that, so the video still reads with the sound off, which is how a lot of people will first watch it.
The order that works is problem, solution, benefit. Open on a frustration the viewer already knows, bring your product in as the fix, show how it works, and close on the result they can expect. It keeps people watching because it matches the order they naturally use to decide whether something is worth their time.
Yes. Every source file stays with your team, so a new feature, a redesigned screen, or a change in wording doesn't send you back to the start. We open the part that changed, redo it, and leave the rest of the video exactly as it was.
It depends on your brand and who's watching. Clean 2D usually suits B2B SaaS and fintech. Isometric and 3D illustration fits technical and enterprise products. Character-driven animation tends to land better with consumer audiences. Your Creative Director chooses the one that matches your brand and what your audience already expects to see.
One video can't cover every feature without turning into a mess. We usually go hub and spoke: a main explainer for the overall value, then a set of shorter videos that each take one capability seriously. The main one earns the broad attention, and the feature videos do the real work once someone is actually evaluating you.
Above the fold on your homepage or main landing page, where a first-time visitor gets the point inside a few seconds. It keeps earning its place after that: in email sequences, in sales outreach, in onboarding, and as the first thing someone sees when they land from a paid campaign.
We layer it. Start with the core value in plain language, then add detail as the viewer is ready for it. Visual metaphors and process animation carry most of the weight, showing how something works instead of just describing it. Every script goes through a clarity pass that cuts the jargon and anything worded more elaborately than it needs to be, without bending what's actually true.
Most land between 60 and 120 seconds. That's enough to set up the problem, bring in the solution, and get the core value across before attention starts to drop. When the product is genuinely complex we go longer, but we break it into segments that each stand on their own, so the video never sags in the middle.
Ready to level up your creative?
Tell us what you're working on and we'll take it from there.
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