Explainer Video Production

Bring fantastic products, services, and ideas to life.

What are explainer videos and why should they be used?

An explainer video, also known as a homepage video or overview video, is a short clip designed to explain your company, product, service, or topic in under two minutes. To make a great explainer video, focus on four main points: the problem, the solution, the features and benefits, and how the solution works. The key to a good explainer video is to keep it short and engaging while clearly conveying your message. By the end, viewers should understand what you do and feel motivated to take the next step.

What are some features of a top-notch explainer video?

Under two minutes
Clear and to the point
Casual and engaging tone
Emphasis on benefits rather than features
Specific call-to-action

When and how should you use an explainer video?

Explainer videos are best utilized early in the funnel, particularly during the consideration phase. They're ideal when a potential customer recognizes their problem and begins exploring possible solutions. You can place your explainer video on your homepage, product or service pages, in newsletters, at trade shows, and during sales meetings. After they've viewed the explainer, you might guide them to a product demo video for a more in-depth look at how everything works.

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Their imagination, creativity, precision, and quality of work were impressive.

‍Danila De Stefano - CEO, Unobravo

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How does Moonb come up with a concept for an explainer video?

A successful explainer video production begins with a discovery phase, getting to know the company, product, service, or topic we need to explain. After that, our entire team meets to brainstorm creative ways to present the content. We throw out all kinds of ideas, both good and bad, until we settle on a few to refine and pitch. Sometimes we use frameworks like metaphors or use cases, and other times we go for a unique visual style to drive the message home.

How do you measure the success of an explainer video?

Success isn't just about the number of views. While views are nice, they don't paint the full picture. Focus on engagement (how much of the video viewers actually watch), and conversions (whether they take the action you want after watching). Just like with any marketing campaign, it's important to set goals and have a way to track them before you start making your video.

Why is animation a great option for explainer videos?

Although live action explainer videos have their moments, animation is generally our go-to choice. Animation lets you control every detail of your video’s look and feel without needing actors or locations. While live action has its advantages, we recommend animation for explainers due to its flexibility.

What does Moonb need from me for the explainer video production process?

We begin the explainer video production process by asking you to fill out a brief form and join a kickoff call with our team. This ensures we’re all aligned before starting. Once we grasp your goals and needs, we handle the rest. We’ll request your feedback and approval at each stage and offer unlimited revisions to make sure you end up with an explainer video you love!

Frequently Asked Questions

Who exactly is Moonb for?

We’re built for marketing directors, creative directors, founders, or entrepreneurs who know great marketing requires exceptional content but don't have the time, resources, or expertise to build or scale an internal creative department. Whether you have a small internal team or just one overwhelmed designer, Moonb immediately levels up your creative capabilities.

Why should we choose Moonb instead of hiring internally?

Building an internal creative department takes months of hiring, onboarding, and management, and comes with substantial fixed costs and risks. With Moonb, you get immediate, scalable, high-quality creative output, expert strategic input, and total flexibility for less than the cost of a single senior creative hire.

Will Moonb replace my existing creative team?

Not necessarily. Moonb is designed to either fully replace your need for an internal creative team or powerfully complement your existing team, allowing them to focus on what they do best, while we amplify your creative capacity and strategic depth.

What does the onboarding process look like?

Once you sign up with us you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your account with us. Your dedicated Creative Director will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.

What types of creative projects can Moonb handle?

Almost everything creative: animations (explainer, product launches, campaigns), graphic design (social media, digital, print, packaging), branding (visual identities, logos, guidelines), and strategic creative consultation and concept development.

Will I have the working files? What about ownership of the work?

Absolutely, you'll receive the working files, and you'll own all the intellectual property created.

Who will be my point of contact?

As soon as you sign up, you'll be assigned a dedicated creative team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each production.

Do you sign non-disclosure agreements?

Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.