Unlocking the Benefits of Explainer Videos
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One day, you may need help explaining your business's product or service to a potential customer. No matter how hard you try, your words just aren't registering. Frustrated, you wonder how to get the information across in a way that connects with your audience. Before long, you realize that you're speaking an entirely different language than your target market. You need a visual communication method, like an explainer video, to help bridge the gap between your business and your potential customers. How to make an explainer video? Research the benefits of using explainer videos for businesses. This article will help you start by illustrating the undeniable benefits of explainer videos for businesses using them.
As you will discover, Moonb's explainer video production services can help you achieve your goals by creating a custom video for your business.
What are Explainer Videos?
An explainer video is a short-form video usually used for marketing or sales purposes that compellingly and efficiently highlights a company’s product, service, or business idea. Most businesses host explainer videos on their landing pages or feature them on their website's homepage.
Some even use these videos to advertise their product or service on Facebook or other social media websites. It’s short, snappy and engaging.
Explainer Videos on Conversions
That’s the power of explainer videos, and that's why they are one of the most effective forms of video marketing content. It’s a success that’s based on real-world results. A 2020 study into the effectiveness of marketing video strategies found that 84% of consumers said an explainer video convinced them to buy a product or service.
Embedding an effective explainer video into a company website has boosted conversion rates by up to 80%. This helps explain why explainer videos are now the most popular form of marketing video, the number one choice for nearly three-quarters (73%) of marketers.
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19 Undeniable Benefits of Explainer Videos For Businesses Using Them
1. Explainer Videos Help Your Audience Process Information Faster
Videos are easier to digest than text and language. The truth is that our brain prefers visual content. We find it more interesting and engaging. People are 27.4 more likely to click on a video ad than a static banner. Moreover, human beings can process visuals much faster than language (we need only a quarter of a second to process a visual cue).
2. Explainer Videos Help You Create a More Personal Connection
Of course, not every video has the ability to evoke emotions. It has to be good to ‘talk’ to people on a psychological level. If you want the users to respond emotionally, include faces in your video.
3. Explainer Videos Save People Time
People like getting the information that they need in the shortest time possible. Time is our most precious resource, and explainer videos help us save quite a few precious minutes. Many studies show that a powerful clip should be between 1 and 2 minutes long (if it’s longer, the views will drop by 20%).
4. You’re Able to Reach People Through Storytelling
One of the best ways to sell your brand is to use storytelling. Every business should have a “brand story” that gives credibility to your business, fosters trust, and establishes an emotional relationship with customers. Storytelling principles for marketing generally go like this:
- The problem
- The solution-value proposition:some text
- How it works
- Benefits
- Call to action
Written copy isn’t always the best way to do your storytelling. Most people don’t visit websites to read novels of text. A website is a visual experience; the brand story should be primarily visual. Written copy isn’t optimal for presenting your brand story at a trade show or conference. An explainer video is one of the most effective ways to present your brand story and walk customers through a scenario where your product would resolve their problem. Since an explainer video is visual, it’ll be effective on your website and at trade shows.
5. Explainer Videos Are Practical
Some products are easier to describe than others. Suppose your business offers a product or service that’s a little complicated. It helps to have a video to visually illustrate what you do and how it’ll benefit the customer. Written copy has SEO value, but some things are difficult to describe via text. For example, writing instructions on how to tie a necktie is difficult, but it’s much easier to give a demonstration.
An explainer video can help you do just that. You’ll be able to give your customers a vivid demonstration of how your product works and how it will make their lives better. From software development to remodeling services, if your offering is complex and possibly difficult to understand, you might benefit from having an explainer video that explains your company’s process in a digestible way. According to Tubular Insights, 64% of consumers will purchase after watching videos on social platforms.
6. Explainer Videos Are Viral
There is no proven formula for “going viral.” If one form of content can go faster than any media, that’s video. One of the best things about explainer videos is that they’re engaging and funny, and people want to share them. Also, on most social media platforms, your video will play automatically and draw the eyes of anyone scrolling down the page. If you’re trying to promote your brand via word of mouth, having a piece of content that can be easily shared and quickly viewed is helpful.
7. Explainer Videos Provide Unparalleled Access
More than one billion unique users visit YouTube every month. Over 4 billion videos are viewed every day. Social platforms like:
- TikTok
- Snapchat
They are rapidly becoming more video-friendly. This means that at any given moment, millions and millions of people around the world can be watching your explainer video. What other forms of content can give you this kind of access?
8. Google Loves Animated Marketing Videos
Many statistics prove it. With the advent of online video, Google’s algorithms must keep up with the new trends, emphasizing websites that create dynamic and unique video content for their visitors. This means that a web page with more motion graphics, explainer videos, and less text will rank better in Google Search.
9. Explainer Videos are Affordable
Many companies fear putting money into video production because of the costs. It typically costs a huge amount of money to pay for production services. Historically, many businesses needed more budget to make a video.
Only big players could afford to do it. But with the advancement of computer hardware and software, you could suddenly get a high-quality one-minute marketing video for $3000 – $5000!
10. Explainer Videos Improve Conversion Rates
Surveys can provide conflicting data, but they all agree on one thing. People are more willing to purchase something after watching an explainer video.
Explainer videos explain what you do by addressing the pain points, suggesting the solution, and discussing the main benefits. Therefore, visitors can make more informed decisions and improve their conversion rates, becoming life-long clients.
11. Explainer Videos Are For All Businesses
Explainer videos can be used in any business and are great for old and new viewers. It doesn’t matter whether you build mobile apps or sell handmade jewelry. Almost any business can benefit from explainer videos. Whether you create a tutorial or a video that explains what you stand for, the audience will fall in love with an honest and engaging video sequence.
The effort will be appreciated not only by a new viewer who clicks on your explainer video to find out more about your company. Explainer videos can be used to please the customers who have been with you for quite a while.
12. Explainer Videos Are Practical
Most explainer videos are practical. The content can be used in multiple ways, such as:
- On websites
- Social platforms
- Email updates and more
Utilizing a brand’s video is also a great way to repurpose existing written content, so you don’t have to create something new from scratch. Explainers are also relatively easy and inexpensive to produce, making them an attractive option for businesses of all sizes.
13. Explainer Videos Build Brand Awareness
Explainer videos are also helpful for showcasing your brand’s culture and personality. By creating a video that reflects your company’s values and vision, you can create a personal connection with viewers that helps them better understand what makes you unique.
This can help customers feel more connected to your brand and gain trust, making purchasing decisions easier. With their engaging visuals and compelling stories, explainer videos are a great way to show potential customers who you are as a business.
14. Explainer Videos Drive Social Media Engagement
Social media platforms thrive on visually appealing and shareable content. Explainer videos are highly shareable and can generate significant engagement on social media. A video post usually gets more likes than an article. Creating videos that:
- Educate
- Entertain
- Inspire
It can spark conversations, encourage likes and shares, and expand your brand's reach across social media platforms.
15. Explainer Videos Provide Measurable Results
One advantage of using animated explainer videos is the ability to measure their impact. Video analytics tools allow you to track metrics such as:
- Views
- Engagement rates
- Click-through rates
- Conversions
These insights allow you to assess the effectiveness of your videos and make data-driven decisions to optimize your video marketing strategy.
16. Explainer Videos Generate Leads And Grow Revenue
Effective explainer videos can generate leads and contribute to revenue growth. By showcasing the value and benefits of your offering, you can capture the interest of potential customers and entice them to take the desired action, such as signing up for a newsletter or making a purchase. When implemented strategically, explainer videos can become powerful lead-generation tools.
17. Explainer Videos Increase Shareability on Social Media Platforms
Social media platforms are a breeding ground for viral content. Explainer videos, with their engaging and informative nature, have a high potential for shareability. Viewers who find value in your video content are likelier to share it with their social networks, spreading awareness of your brand and potentially reaching new audiences.
18. Explainer Videos Can Be Repurposed
Like how an explainer video is easy to share and post across several different mediums, it can also be repurposed or cut down for other marketing assets. You could create a shorter version to adhere to Instagram’s time parameters or use footage captured for the explainer video in future marketing videos.
This is a cost-effective way to get the most bang for your buck. Suppose you opt for an animated explainer video. An additional perk is repurposing design assets and characters for future use, whether it’s more animated videos or graphic design deliverables such as infographics, presentations, website landing pages, and social media.
19. Explainer Videos Build Brand Awareness
Did you know that it takes 5 to 7 impressions before someone will remember your brand? With this in mind, sprinkling (or showering) your brand’s:
- Personality
- Colors
- Logo
- Slogans
- Voice
An explainer video can only increase brand recognition. Consumers want to feel like they understand the people behind a brand, its mission, and its values, which can be conveyed in an explainer video. And if you take our advice on cross-promoting an explainer video on your website and social media channels, you have a greater chance of hitting that 5 to 7 impressions.
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Implementing an Explainer Video Into Your Marketing Strategy
Like a good first date, an explainer video is your chance to present your best self and make a lasting impression. This short video conveys your business's core offerings so that a well-crafted one can capture the viewer's interest in just a few seconds.
Explainer videos are:
- Cool
- Concise
- Engaging
Helping you build rapport with potential customers. When prospects land on your website and see an intro video that covers the basics of your business and what you can do for them, they’re likely to feel more at ease when it comes time to talk to you.
Convey Your Message Quickly and Effectively
Attention spans are short, and people prefer consuming information through video. We process visual information 60,000 times faster than text. Explainer videos simplify complex ideas and communicate your core offerings in just a few minutes, leaving no room for confusion about who you are and what you do. This frees up time for building relationships with potential customers.
Capitalize on Video’s Popularity
Video is one of the most consumed content formats online, making it a powerful marketing tool. By incorporating explainer videos into your strategy, you can cater to your audience’s preferences and increase the likelihood of engagement.
Boost SEO and Online Visibility
Search engines prioritize video content, so adding an explainer video to your website can improve your ranking and increase organic traffic. When optimized with:
- Keywords
- Meta descriptions
- Titles
Explainer videos can drive more visitors to your site.
Enable Sharing Across Channels
Explainer videos are incredibly versatile and easy to share. They can be posted on social media, embedded on your website, sent in emails, or even included in presentations, making them an essential asset for amplifying your message across platforms.
Repurpose for Maximum Value
One explainer video can be repurposed into:
- Shorter clips
- GIFs
- Teasers
For different channels, extend its lifecycle and maximize your ROI. This flexibility ensures that the content stays fresh and relevant across various campaigns.
Enhance Brand Awareness
Explainer videos reflect your brand’s personality and values. By incorporating your unique:
- Style
- Tone
- Visuals
You can create a memorable experience that helps establish your brand in viewers' minds.
Boost Your Brand with Seamless Project Management and Strategy
Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach.
Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video.
Start a 3-day free trial with our product demo video service to take your content to the next level.
Choosing an Explainer Video Company
Before vetting different explainer video companies, get clear on what you want.
- What message are you trying to convey through the video?
- Who is your target audience?
- What kind of style do you envision?
- What is your budget and deadline?
Answering these questions will give you a starting point and help you narrow your options.
Experience and Portfolio
The experience of a video company is crucial in determining its competence in delivering quality videos. A company that has been in the business for a considerable period will likely have honed its skills and fine-tuned its processes, ensuring a smoother experience for you.
Experience alone isn’t enough. You should also look at the company’s portfolio to see the range and quality of their work. This will give you a better sense of their creativity and ability to diversify their styles to fit different industries. Remember, your industry’s nuances can significantly impact how your video content should be presented.
Client Reviews and Testimonials
Testimonials are powerful tools for assessing a company's reliability and professionalism. They provide insights into the company’s work ethic, ability to meet deadlines, quality of customer service, and willingness to go the extra mile for its clients. Read reviews on independent platforms or ask the company for references if they aren’t readily available.
Customization and Personalization
The best explainer videos are tailored to resonate with a specific audience. Look for a company that emphasizes customization and personalization. They should be willing to learn about your brand, understand your unique selling points, and translate these into your video. Companies that use templates or have a one-size-fits-all approach may need help to capture the essence of your brand effectively.
Comprehensive Services
While the focus here is on explainer videos, you may need other types of video content in the future. Selecting a company that provides a broad spectrum of video services will save you the hassle of looking for a new agency each time your video needs to change.
Communication and Collaboration
Clear communication is key throughout the video creation process. Look for a company that values transparency and keeps you in the loop at every stage. They should also be open to your ideas and input. After all, you know your business better than anyone else. The right company will welcome your thoughts and work collaboratively to bring your vision to life.
Value for Money
While it’s important not to compromise on quality, the price should also be a consideration. The most expensive company isn’t necessarily the best, and vice versa. You need to ensure you get the best value for your investment. Be cautious of companies offering exceptionally low prices - they may not deliver the desired quality.
Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service
Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:
- Trello
- Slack
- MS Teams
- Weekly strategy calls and a contract-free
- Full-service production approach
Moonb is a superior alternative to:
- Traditional video agencies
- Freelancers
- In-house production teams
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video.
Start a 3-day free trial with our product demo video service to take your content to the next level.
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