12 employer branding video examples from real companies

An employer branding video is a short film, usually starring an employer’s own staff, that shows candidates what the work is like and why the people already doing it stay.

Most careers films fail the same way: two minutes describing a culture, and not one moment of it on screen. I’ve watched plenty of them working on video at Moonb. The twelve below are different. All sit on the employer’s own YouTube channel, posted between 2022 and 2026, and they run from a supermarket chief executive down to a single NHS hospital trust. Format, runtime and date sit under each title, and anything I describe on screen comes from stills I pulled from each film.

Recruitment ads chase one open role at a time. These films go after the employer value proposition (EVP), meaning the reasons someone joins and then stays. For the job-ad end of things, see our list of the best recruitment videos. Office films get their own roundup, company culture videos. No employer here appears in either.

Leaders and culture films

1. Lidl GB, “Meet Ryan, Lidl GB CEO” (2024)

Leadership message · 1:45 · February 2024

Lidl GB filed this under “Lidl Graduate Careers,” on its own channel, so the chief executive is talking to graduates deciding whether to apply. I don’t see that often; most CEO videos I’m sent were made with investors in mind.

Plain sit-down interview, open collar, soft office background, burned-in captions. Ryan says “more and more responsibility is given” and, a bit later, “definitely developmental.” I like it mostly because it’s now on the record, and a graduate can quote the boss back to the company later.

2. Zapier, “Life at Zapier: The Perks of a Remote-First Workplace” (2024)

Culture film · 2:32 · December 2024

Zapier is remote-first, so there’s no office to point a camera at. It posted this on its main channel and cut snapshot-style footage against a studio interview.

One frame is an employee holding up a cake with lit candles in front of a bright painted wall, which looks like someone’s own snapshot. Another has four colleagues in matching pink, all with event lanyards, a hint that the team does meet up. In between, an employee talks to camera against a plain dark backdrop. If a fully remote team tells me it has nothing to shoot, this is the film I’d send.

3. Monzo US, “Why work at Monzo US” (2022)

Employee voices · 2:59 · October 2022

Monzo’s US team explaining why its corner of the company is worth joining. Three employees, two questions.

Nathan, Sheena and Thomas each say why they enjoy working there and name a favorite perk. In one frame a speaker in a rust-orange shirt gestures mid-story, a red plush toy on the shelf behind him. I’d borrow the favorite-perk question for any staff interview I set up, because nobody has a stock answer ready for it.

Team and employee stories

4. Wise, “Meet Rebecca: Customer Support at Wise Budapest” (2024)

Employee story · 1:17 · November 2024

Wise runs a separate careers channel. Of the twelve, this is the one I’d pick if a client wanted one film about “why people stay” and nothing else.

Rebecca is originally from the US, and the film follows her move to Hungary and finding a new home there. Most of the story sits in the captions, “I really wanted to find a place,” and later, in the office kitchen next to the coffee machines, “but I’ll just get some coffee and chat with people.” If I were moving countries for a job and worried about being lonely, that kitchen line is what I’d want to hear.

Wise posted an engineering team film on the same channel the same day, so candidates can browse the series by team.

5. Octopus Energy, “Meet the team | Octopus Energy Services” (2025)

Team story · 3:06 · June 2025

This is the services arm of Octopus Energy, the people who design and install home hardware such as smart meters, air source heat pumps, solar panels and EV chargers. Most of that work happens in people’s homes, and the film puts the team in front of the camera to talk about it.

Three women in dark tops, each talking to camera, the pink octopus logo in the corner of the frame. My favorite caption is “So across the week, it’s a nice mix,” because it tells a candidate more about the week than most job specs do. There’s a link to the Octopus Energy Services careers page right under the video, so the role is one click away.

6. IKEA USA, “Do you dream of career growth within the same company?” (2025)

Career path story · 0:45 · February 2025

IKEA USA posted this forty-five-second film with one figure in the description: at IKEA U.S., 82% of specialists, leaders and managers are hired internally. The film itself is co-workers talking about growing inside the company, and not every one of them works in the US.

A co-worker in a blue striped shirt, standing in a warehouse aisle: “Coming to IKEA, there’s a lot of women leadership.” Another, in yellow outside a store signed in Swedish and Finnish, gets the caption “and we want to keep for a very long time.” Later a card titled “Leadership unboxed #morethanajob” gathers four co-workers in one grid.

Healthcare role films

The healthcare films are the ones I’d show a client first, partly because hospitals hire at a scale most employers never see. The US Bureau of Labor Statistics projects about 180,800 openings for registered nurses each year, on average, over the 2025 to 2035 decade. So the hospitals below cut films by role, and each candidate sees their own job.

7. Mayo Clinic, “Why CRNAs Love Working at Mayo Clinic” (2026)

Team story · 1:06 · August 2026

Mayo Clinic has more than one careers film aimed at CRNAs alone. This one is for certified registered nurse anesthetists and nobody else.

Every frame I sampled shows the same woman in one interview setup. The description underneath runs from resources and team collaboration to work-life balance in Rochester, Minnesota, and links straight to the CRNA openings. Naming Rochester matters more than it looks. People relocate for a specialty role, and they’d rather know where they’d be living before the first call.

8. Portsmouth Hospitals University NHS Trust, “Day in the Life of a Health Care Support Worker” (2024)

Day in the life · 6:09 · November 2024

One NHS trust made the longest film on the list. For a role most people only half understand, I think that was the right call.

A woman laughs in a clinic chair while a support worker writes at the desk beside her, and the caption mentions “a drug round.” Scott, from the orthopedic team, stands in front of a wall of staff photos. Later a support worker helps a patient in bed with a meal tray, captioned “and then help the nurses out.” With patients on screen, a shoot like this has to settle consent and access before anyone films (more on that below).

9. Cleveland Clinic, “Patient Care Nursing Assistant Career at Cleveland Clinic” (2024)

Role story · 2:11 · January 2024

An entry-level role, and Cleveland Clinic was specific about what comes after it, which I suspect does more to keep people than any perk.

Patient care nursing assistants get one-on-one training in tasks such as taking vital signs and blood sugars, and Cleveland Clinic pitches the job as a steppingstone to nursing, with tuition reimbursement. On screen it’s the care itself, assistants in green scrubs with patients, one in gloves, another sitting at a bedside.

Some healthcare jobs never touch a ward. Front-desk work can be done remotely, and hiring platforms such as LatHire connect US practices with medical virtual assistants based in Latin America for patient intake and appointment scheduling. A day-in-the-life film for that role would be a headset and a scheduling screen, and it should say so plainly.

Public service and military campaigns

10. Metropolitan Police, “What it takes to be a Police Officer” (2024)

Recruiting campaign · 0:36 · July 2024

Thirty-six seconds from London’s police force, with the uniform front and center.

An officer puts on her hat against a plain blue backdrop. On a riverside walk an officer wears a body camera on her vest, and another faces the lens in front of a police van. The written pitch is just as plain, bringing offenders to justice, protecting vulnerable people and delivering positive change for London’s communities. I keep coming back to that body camera. A recruit will wear one, and the film shows it without making a point of it.

11. Royal Navy, “Made in the Royal Navy, Melanie’s Story” (2022)

Recruiting campaign · 1:01 · June 2022

From the Royal Navy’s recruitment channel. The frames I sampled move between two very different workplaces.

One frame is an ordinary office, a woman standing beside a man in a suit and lanyard. Another is a hug with someone in a Royal Navy shirt, and a third puts a sailor in a beret in front of a ship, next to the words “The choice is yours.” The pitch underneath promises “a career where no two days are the same,” with travel and friends for life. For me the office shot is the clever bit, because whoever is watching from their own desk sees their working life now sitting right beside the ship.

12. British Army, “You Belong Here: Stray” (2023)

Recruiting campaign · 0:30 · September 2023

The British Army built this one around a values question and a gut call.

Dark, tense frames: soldiers in helmets move through a building with rifles raised. The copy under the video asks the film’s question outright, “What’s your gut saying? Do nothing or help?” It’s the most produced film on the list and the least literal, and I included it mostly as a contrast. A values campaign can start the conversation, yet a candidate still wants to know what they’d do all day, and that’s what the role films above are for.

Format, length and year for each film

Employer	Video	Format	Length	Year	What makes it believable
Lidl GB	Meet Ryan, Lidl GB CEO	Leadership message	1:45	2024	The CEO addresses graduates directly about responsibility
Zapier	Life at Zapier	Culture film	2:32	2024	Snapshot-style footage next to a group shot with lanyards
Monzo US	Why work at Monzo US	Employee voices	2:59	2022	Three employees each name a favorite perk
Wise	Meet Rebecca	Employee story	1:17	2024	A relocation story about finding a home in Budapest
Octopus Energy	Meet the team, Octopus Energy Services	Team story	3:06	2025	“Across the week, it’s a nice mix,” and the kit named
IKEA USA	Career growth within the same company	Career path story	0:45	2025	Posted with IKEA U.S.’s figure of 82% of specialists, leaders and managers hired internally
Mayo Clinic	Why CRNAs Love Working at Mayo Clinic	Team story	1:06	2026	One specialty, one interview setup, and the location named
Portsmouth Hospitals University NHS Trust	Day in the Life of a Health Care Support Worker	Day in the life	6:09	2024	A drug round mentioned, a meal tray shown on the ward
Cleveland Clinic	Patient Care Nursing Assistant Career	Role story	2:11	2024	Training, tasks and the route to nursing named
Metropolitan Police	What it takes to be a Police Officer	Recruiting campaign	0:36	2024	Real kit, including the body camera, on screen
Royal Navy	Made in the Royal Navy, Melanie’s Story	Recruiting campaign	1:01	2022	An ordinary office set against a ship and a beret
British Army	You Belong Here: Stray	Recruiting campaign	0:30	2023	A values question asked of the viewer

What it takes to produce one with real staff

Settle access early, meaning which rooms, screens and shifts can be filmed, and who signs that off. Hospitals and police forces have places a camera can’t go, and you want that list long before the crew arrives.

Consent covers more people than the speaker. Everyone recognizable needs a signed release that says where the footage will run and for how long, including colleagues walking past in the background and, in healthcare, patients. Staff need a clear way to say no that never touches their review, plus a way to ask for removal if they leave. Our guide to employee testimonial videos has interview questions that get specific answers out of nervous speakers.

Then film the work. Portsmouth and Cleveland Clinic show tasks being done, which is why they read as true. Send speakers topics in advance and never a script. Underdog.io’s guide to employer branding best practices lists candid interviews and realistic job previews among its ten tactics. A day-in-the-life film is the video version of that preview, with the hard parts shown next to the good ones.

Measuring it by applications

A view count won’t tell you whether the right people applied. Set up the tracking for that before launch.

• Put a tagged link under every upload, and point each film at the vacancies it covers.
• Record the source in your applicant tracking system, and add a “where did you hear about us” question to the form.
• Count completed applications for the featured role, then qualified ones, then interviews.
• Compare against the same role in the period before the film, with media spend noted.

If the Portsmouth film puts off people who don’t want drug rounds and meal trays, you’ll get fewer applications and better ones, and I’d count that as the film doing its job. When finance asks what the film did, our video marketing ROI guide covers how to tie it to outcomes they’ll accept.