28 Commercial Advertisement Examples To Learn From

Creating a commercial video can feel overwhelming. The pressure to attract new leads and engage your audience quickly can result in a whirlwind of stress. Before considering your video, look at commercial advertisement examples to get the creative juices flowing. Learning how to make commercial video content that resonates with your target audience is key to standing out in a crowded market. This article will help you understand the different types of commercials and give you valuable insights to address your goals, like seeking commercial advertisement examples to learn from.
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29 Commercial Advertisement Examples To Learn From

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1. Samsung’s Ad Shows How to Tell a Unique and Engaging Story

Samsung’s Rear Window video ad, crafted by the content creator at Dorian & Daniel, offers a unique spin on advertising that captures hearts with an unlikely hero: a city spider. 

In a captivating story, the spider becomes enamored with a Samsung Galaxy S22 Ultra, drawn to its camera that mirrors the spider’s own eyes. The clever storyline in the ad entertains and subtly showcases Samsung’s Galaxy series’ advanced camera technology, making a compelling case for its competitive edge without a hard sell.

What Makes It Stand Out

• Emotional
• Engaging storyline 
• Non-traditional marketing 
• Memorable and distinctive approach

2. Volvo Trucks’ Ad Masterfully Uses Spectacle to Capture Attention

Volvo Trucks’ iconic 2013 B2B ad features Jean-Claude Van Damme performing a breathtaking Epic Split between two moving trucks. With minimal dialogue, the fun ad utilizes the serene sounds of Enya and Van Damme’s calm narration to advance the narrative, subtly emphasizing Volvo Trucks’:

• Precision
• Stability
• Confidence

They remind viewers of the robust capabilities of Volvo’s engineering without relying on technical jargon.

3. Volkswagen’s Ad Features a Simple Yet Captivating Concept

In this charming advertisement from 401 Dixie Volkswagen, a child dressed as Darth Vader tries to use The Force to command a Volkswagen Passat with some secret help from Dad. This ad, celebrated for its simplicity and heartwarming twist, captures the imagination and brings a smile without a single line of dialogue. 

The video cleverly leverages a beloved character to create a memorable moment that resonates with viewers, reinforcing the brand’s family-friendly image.

4. This Apotek Ad Uses Interactive Displays to Capture Attention

This innovative advertisement for a new hair product line surprised Swedish subway commuters. Positioned on train platforms, digital screens displayed images of models equipped with ultrasonic sensors from the neck up. 

As trains approached in the video, these sensors triggered the images, creating the illusion that the wind from the train was blowing the models’ hair.

What Makes It Stand Out

• Interactive digital display 
• Eye-catching visual illusion 
• Direct product demonstration in action

5. Old Spice’s ‘The Man Your Man Could Smell’ Like Is a Masterclass in Humor

The iconic Old Spice ad, The Man Your Man Could Smell Like, created by Wieden & Kennedy, revitalized the brand with its witty and engaging approach. Featuring the charismatic Isaiah Mustafa, the fun ad humorously suggests that using Old Spice body wash can elevate a man’s allure to that of a romantic millionaire jet fighter pilot. 

The rapid-fire, seamless transitions from one fantastical scenario to another, such as magically turning tickets into diamonds, entertained and showcased the brand’s dynamic and humorous image. This campaign was effectively integrated across multiple channels, including a social media platform, where the ad engaged directly with fans through personalized responses.

6. Lean Cuisine’s “Weigh This” Campaign Shifts the Focus from Weight Loss

Lean Cuisine’s Weigh This campaign masterfully shifted the conversation from weight loss to body positivity. Instead of focusing on losing weight, the campaign highlighted women’s diverse and personal achievements, such as how much love I give my children. 

These statements were artistically displayed on boards and showcased on a public wall, transforming a video marketing strategy into a powerful public affirmation of individual worth.

What Makes It Stand Out

• Positive brand repositioning
• Strong emotional engagement 
• Supportive 
• Inclusive message

7. Procter & Gamble’s Olympic Commercial Highlights the Power of Family

Procter & Gamble’s Olympic commercial poignantly captures athletes’ and their parents’ emotional and supportive journeys, especially their mothers’ guides. This fast-paced video advertisement merges heart-wrenching montages of athletes experiencing falls and failures with uplifting moments of maternal encouragement. 

Culminating in a victorious display of the athletes competing for Olympic gold, the commercial is set to Ludovico Einaudi’s stirring Oltremare, evoking deep emotional responses from viewers, regardless of their interest in the Winter Games.

8. Chipotle’s Back to the Start Is a Short Film on Sustainable Farming

Back to the Start is a compelling short film directed by Johnny Kelly. It narrates the journey of a farmer who transforms his traditional family farm into an industrial animal factory and realizes the need for a more sustainable approach. The film, commissioned by Chipotle, underscores the importance of a sustainable food system. 

The soundtrack features Willie Nelson’s haunting rendition of Coldplay’s The Scientist, adding profound emotion to the narrative. The song in the ad is available for download on iTunes, with proceeds benefiting The Chipotle Cultivate Foundation.

9. Apple’s ‘1984’ Ad Was a Dramatic Introduction to a New Era

Apple’s iconic 1984 commercial debuting the Macintosh personal computer is a landmark in advertising history. Directed by Ridley Scott and conceptualized by Chiat/Day’s Steve Hayden, Brent Thomas, and Lee Clow, the video advertisement features a dystopian setting inspired by George Orwell’s novel 1984. 

Anya Major stars as a rebellious heroine who disrupts a totalitarian broadcast, symbolizing Apple’s challenge to the conformist computing market. Premiering during Super Bowl XVIII, this video ad was a dramatic introduction to Apple’s innovative vision.

10. Honda’s “The Cog” is a Rube Goldberg Machine with a Clever Twist

You can’t take your eyes off this video ad. This engaging WebRidesTV commercial by Honda brilliantly showcases the Honda Accord through a captivating two-minute video that transforms car parts into a complex Rube Goldberg machine. 

Each component interacts seamlessly, creating a chain reaction that highlights the precision and quality of Honda’s engineering. The video demonstrates the Accord’s intricacies and holds viewers’ attention from start to finish, emphasizing the vehicle’s:

• Innovative design 
• Reliability

11. Cadbury’s Gorilla Captivates with an Unexpected Concept

Cadbury’s 2007 commercial, famously featuring a gorilla, captures a mesmerizing and unexpected moment that quickly became iconic. The video ad uses a gorilla that sits in contemplation, and the tension builds with anticipation of what is to come. The ad bursts into a passionate drum solo, perfectly synced to Phil Collins’s In the Air Tonight. 

This video ad captivates viewers by combining the unexpected, a gorilla feeling the music, with the universally familiar thrill of a beloved song. The video ad uses a playful yet powerful approach to convey the joy and spontaneity associated with the business.

12. Sony Bravia’s Balls Commercial Is a Stunning Visual Feast

Sony Bravia’s Balls commercial is a stunning visual feast, often hailed as one of the greatest advertisements ever. In this memorable spot, thousands of colorful bouncing balls cascade down the streets of San Francisco, creating a mesmerizing flow of:

• Color 
• Movement

The resonating background song enhances the visual impact, turning the commercial into a near-perfect blend of:

• Sound 
• Imagery

Vibrant Showcase

The fast-paced video showcases the vibrant display capabilities of Sony Bravia TVs but also captivates viewers, making them forget everything else for its two-and-a-half-minute duration.

13. Taco Bell’s Web of Fries Ad Introduces a New Menu Item with Humor

In Taco Bell’s engaging commercial, Josh Duhamel plays a family man who casually wonders why Taco Bell doesn’t serve fries. His seemingly innocent question spirals into a thrilling narrative as he uncovers a Big Fries conspiracy that threatens everything he values. 

The fun ad cleverly blends dark humor and suspense to entertain viewers and grab attention while satirizing the fast-food industry’s competitive tactics. It’s a playful exploration of how far one might go to keep a simple menu item like fries off the radar at the company. 

What Makes It Stand Out

• A humorous twist on a conspiracy thriller 
• Engaging and cinematic storytelling 
• Unique angle to introduce a new product

14. IKEA’s Ad Portrays Endless Possibilities with a New Product Line

Founded in Sweden, IKEA is the world’s largest furniture retailer. It offers affordable products in compact flat-pack form for customers to assemble at home. This video advertisement highlights the endless variety and affordability that IKEA provides. 

The commercial is a fast-paced (16-second) experience. It:

• Skillfully portrays the launch of a new design collection 
• Beautifully showcases its bold colours and patterns

15. Squarespace’s Ad Features a Celebrity to Grab Attention

Squarespace, Inc. is a company based in the United States that specializes in:

• Website building 
• Hosting services

The video commercial features Adam Driver, who adds a cinematic touch. The fast-paced advertisement repeats the Website that makes websites to highlight Squarespace's purpose.

16. Google’s Ad Highlights the Many Features of the Pixel 7

Google LLC is a global technology company that specializes in internet-related services:

• Services 
• Poducts

This video advertisement highlights many features of the Pixel 7. This device uses Google AI for photo editing. Celebrities are seen using this device in the advert, such as:

• Amy Schumer
• Doja Cat
• Giannis Antetokounmpo

17. Nike’s Ad Inspires Kids to Get Active in Sports

Nike is a global leader that creates and sells high-quality:

• Sports shoes
• Clothing
• Accessories

Its vision is to empower athletes worldwide to achieve their best. The video ad focuses on inspiring children to be active participants in sports. It showcases a girl hesitating at first, but slowly believing in herself. The impactful tagline leaves a lasting impression: WHAT IF YOU CAN?

18. Turkish Airlines’ Ad Shows the Positive Impact of Sports on Society

Turkish Airlines is Turkey's official airline. It holds the title of being the best airline in Europe. The Turkish Airlines ad More than A Final shows how sports unite people, creating connections beyond the outcome. The video advertisement depicts the reunion of football legends:

• Steven Gerrard 
• Cafu

It highlights their outstanding staff service, as they cater to the two football stars.

19. Gatorade’s Ad Teaches Viewers About Hydration in Sports

The Gatorade Company is known for producing and selling:

• Hydrating nutritional sports drinks 
• Nourishing products

In just 30 seconds, this video commercial is energetic and informative. It creatively teaches viewers that sweating results in losing:

• Fluids 
• Electrolytes, which can lead to tiredness

Guilt-Free Replenishment

The advertisement shows that the product can replenish what is lost without adding sugar or calories.

20. Coca-Cola’s Ad Discusses the Recipe for Magic in Life

Coca-Cola is a global beverage company with a mission to refresh the world and make a positive difference. Gigi Hadid is featured in this lively, dynamic video commercial. 

It discusses the Recipe for Magic when enjoying a meal with a group. A bottle of Coca-Cola is featured as the central element of the feast.

21. Salesforce’s Ad Highlights the Benefits of Their Product

Salesforce, Inc., is a popular American company specializing in cloud-based software and is known for providing CRM services. Matthew McConaughey stars in this commercial as the voice of Salesforce. People around him highlight the company's advantages, and by doing so, more people join the march. 

This ad represents Salesforce's remarkable growth and trust. It urges individuals to join Salesforce’s Team Earth campaign.

22. John Lewis’ Ad Raises Awareness for Foster Care

The John Lewis Partnership is the UK’s largest employee-owned business, operating:

• Department stores
• Supermarkets
• Convenience stores nationwide

Their touching video ad raises awareness for foster care during Christmas. Using a skateboard symbol, it portrays a bond between the foster parent and foster child. The ad invokes empathy and charity, deviating from traditional Christmas ads to support a meaningful cause.

23. Airbnb’s Ad Highlights How to Use Their Service Simply

Airbnb is a popular online marketplace where people can rent their property to those seeking accommodation in specific areas. This fast-paced ad showcases the benefits of using Airbnb efficiently. 

The commercial advertisement effectively highlights how making your house an Airbnb and earning money is made easy with captivating animations.

24. Microsoft’s Ad Introduces AI to Help Users Complete Tasks

Microsoft Corporation is a notable company that specializes in developing software systems and applications for personal computers. Microsoft 365 is a productivity cloud that offers tools to complete tasks efficiently. 

This video ad introduces:

• Copilot
• Microsoft 365's 
• AI assistant

Calming Features

With its calming music and pastel colors, the ad creates a sense of ease when using Copilot and successfully highlights several of its features.

25. Lamborghini’s Ad Marks a New Era for the Brand

Lamborghini is an Italian luxury sports car manufacturer in the automotive industry. The video advertisement showcases the Lamborghini Revuelto as the first hybrid car with a V12 engine. The shift towards electric technology represents a new beginning while honoring the brand’s history.

26. NFL’s Ad Takes a Humorous Approach to Football

The NFL stands for the National Football League. It is a professional American football league and is widely regarded as the highest level of competition in the sport. This energetic video commercial features the world champion, Diana Flores. 

It focuses on flag football and takes a humorous approach. The background score matches and complements the pace of the video perfectly.

27. Allstate’s Ad Highlights the Importance of Home Insurance

Allstate is an American insurance company providing auto, home, and other insurance products. It’s widely known for the slogan: You are in good hands with Allstate. In this video commercial, Dean Winters, known as Mayhem, stars alongside his brother Scott. 

During a competitive pickup game, Allstate skillfully portrays damage to Scott’s house, allowing Mayhem to emphasize the importance of home insurance. In a brief duration of 30 seconds, Allstate communicates its message effectively.

28. The Farmer’s Dog’s Ad Will Warm Any Dog Lover’s Heart

The Farmer’s Dog is a pet food company that delivers fresh, human-grade dog food directly to customers’ homes through a subscription-based service. It shows the dog’s life from when it was a puppy and even has a moment where its life flashes before its eyes. 

The background music, Forever, heightens emotions and highlights the importance of having more years together. The ad suggests that using the company’s products can help achieve this.

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4 Best Tips For Creating Commercial Ads

A great commercial will have the following characteristics:

1. A Good (And Simple) Story

A good storyline has a beginning, a middle, and an end with:

• Tension 
• Resolution

Commercials that use the principles of good storytelling will immediately:

• Capture the audience’s attention 
• Elicit some sort of emotional reaction

Simple Storyboarding

In a two-hour movie, a director has plenty of time to hit and complete all of these steps. It’s a little more complicated regarding a 30-second spot, but it’s not impossible. Keep it simple when storyboarding.

2. The Right Tone

It’s easy to think that a great video always has the best entertainment value. A hilarious video ad with a catchy jingle is one example. If it’s not the right tone for the brand, it may not succeed. 

You must consider the brand's tone when creating an ad, whether online or on TV. 

Consider the tone you want to strike in your commercial, if they are:

• Edgy
• Serious
• Peaceful
• Quirky

3. A Recurring Theme

The best commercials aren’t just standalone ideas; they’re full-on ad campaigns with follow-up commercials to:

• Continue the story 
• Develop the theme or characters

Budweiser’s series of ads featured the iconic frogs:

• Bud
• Weis
• Er

And later on, the lizards:

• Frank 
• Louie

Memorable Characters

Marketing campaigns like these are usually effective TV ads because they:

• Build up memorable characters over many promotional videos 
• Generate considerable brand awareness

4. A Call To Action

Knowing your marketing video’s call to action is vital before you start drafting. What does the company want people to do after seeing the television commercial? For a small business, maybe your goal is just to raise awareness of the brand or give potential consumers the company’s contact information, such as:

• A phone number 
• Web URL

If you’re working with a large and well-known corporation, you may focus on introducing a new tagline. Calls to action depend on:

• The company’s target audience (also called the target market)
• Who are their potential customers
• What would they respond to most in a video commercial

Related Reading

• Best Commercial Ads
• Instagram Video Ads Examples
• Animated Advertisements
• TV Commercial Production Companies
• Youtube Ads Agency
• TikTok Marketing Agencies
• Instagram Advertising Agencies‍

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