8 Corporate Video Examples to Learn From
Eight corporate video examples that prove a brand film for a serious company does not have to be boring, each embedded and broken down.
I run a video company, and “corporate video” is the phrase clients say with an apology, as if it can only mean an executive reading a script over a stock-music bed. It does not have to. The eight films below come from large, serious companies, in unglamorous categories, and every one is worth watching. Each is the company’s own upload, and after each I have named the move that lifted it above the corporate default.
The common thread is simple: a big company is still made of people, and the films that work remember that. They translate an abstract corporate story into a human one.
The eight corporate films, and the move behind each
Maersk, “Together, All the Way”
Maersk turns global shipping logistics, about as unglamorous a B2B category as exists, into a cinematic brand anthem: real ports, real vessels, real frontline workers cut to a rousing score. The move: shoot your unglamorous reality beautifully. The scale and grit of what a company actually does is often more cinematic than any concept, if you point a real camera at it.
Intel, “Do Something Wonderful”
The anthem film for Intel’s brand refresh translates an abstract technology story into a human one, framing the chips as the enablers of human ideas rather than the hero themselves. The move: make your product the enabler, not the star. For a deep-tech company, the emotional story is what people do with the technology, not the technology.
Patagonia, “What’s Next?”
Patagonia’s anniversary purpose film states its thesis outright: purpose over profit, the planet as the point. It is a corporate film that risks a real position instead of hedging. The move: stake an actual belief. A corporate film that says something specific and potentially divisive is remembered; one that offends nobody is forgotten instantly.
HSBC, “Opening Up a World of Opportunity”
HSBC’s purpose film articulates why the bank exists, opening up opportunity, rather than pitching accounts or rates. It sells the reason before the service. The move: answer the “why do you exist” question before the “what do you sell” one. A clear purpose gives a faceless institution a reason for a customer to prefer it.
Salesforce, “We Are Ohana”
The canonical articulation of Salesforce’s Ohana culture frames employees, customers, partners, and communities as one family. It is a culture film that doubles as a recruiting and brand asset. The move: put a name to your culture and let a film make it tangible. A named, felt culture is both an internal rallying point and an external differentiator.
Google, “25 Years in Search”
Google’s anniversary film stitches 25 years of real search queries into a single emotional arc about how the world looks for answers, turning its own product data into a human story. The move: mine your own data for the story. The truest material a company has is the trace of how people actually use it, and shaped well, that beats any invented concept.
Caterpillar, “Cat Trials: Stack”
Caterpillar plays a giant game of Jenga using its real construction machinery, proving heavy equipment can be genuinely entertaining without a word of corporate messaging. The move: demonstrate, do not describe. Showing your product do something remarkable, playfully, sells capability better than any spec sheet or mission statement.
Nike, “You Can’t Stop Us”
Nike’s split-screen anthem syncs dozens of athletes across sports into perfectly matched halves, turning a technical editing feat into a message about unity and resilience. The move: let craft carry the meaning. The astonishing edit is not decoration, the seamless matching itself is the point about togetherness, so technique and message reinforce each other.
What lifts a corporate film above the default
The eight share a handful of instincts that the boring ones lack.
- Find the human story inside the corporate one. People, purpose, and craft translate; org charts and revenue do not.
- Shoot the real thing well. A company’s actual operations, filmed with care, beat generic concept footage almost every time.
- Risk a real position. The films that land say something specific enough that someone could disagree with it.
- Let the product enable, not dominate. Especially in tech and finance, the emotional weight belongs to what the product makes possible.
One from us, and an honest note
At Moonb we make corporate and brand video for exactly these kinds of companies. Here is a Moonb piece for State Street:
I co-founded Moonb, so weigh the framing: the reason most corporate video is forgettable is not the subject, it is the absence of a point of view and the fear of shooting the real thing boldly. The films above had teams that pushed past that. If you want that behind your next film, see how Moonb works, and our roundup of corporate video production companies covers the wider field.
Frequently asked questions
Yes. Most strong work in corporate video production is about constraint and taste, not budget. A small team that ships one careful piece a month usually outperforms a large team chasing volume.
An opening that earns the next five seconds, a single message, and a confident point of view. Generic corporate video production feels like a checklist turned into content rather than an editorial decision.
Sound and pacing. Most viewers form their first impression in the first three seconds, and sound design carries that signal more than the visuals do in corporate video production.
