Creative brief generator.
Answer a few questions and get a clean, structured brief you can hand to any designer, editor, or studio. A clear brief is the difference between one round of feedback and five. Runs in your browser, nothing is uploaded.
Got the brief? We can make it.
Video, motion, design, and brand, produced by a dedicated creative team that reads the brief and comes back with a plan. Send yours over.
See how it worksAbout this tool
Turn a few answers into a clean, structured creative brief you can hand to a designer, editor, or studio. A clear brief is the single biggest lever on how fast a project goes: vague inputs mean endless revisions, a sharp brief means the team gets it right sooner. Fill only the fields you know, the brief builds live, and you can copy or download it. Nothing is uploaded.
How to use it
- Fill in the fields you can, starting with objective, audience, and key message.
- Add deliverable, formats, tone, must-includes, references, and a deadline.
- Copy the finished brief, or download it as a text file to send on.
Frequently asked questions
A clear objective, a specific audience, one key message, and the practical constraints: formats, tone, must-includes, and a deadline. Specific beats long, and this tool structures exactly those.
No. Only the fields you fill appear in the brief. Even objective, audience, and key message alone give a team enough to start.
No. The brief is built in your browser and only leaves your device when you copy or download it.