How To Make A Commercial Video In 5 Simple Steps

March 16, 2025

7 min 51 sec

Lorenzo Nicolini

CEO at Moonb

Have you ever noticed how many video ads you encounter in a day? From social media to streaming services, everyone is trying to capture your attention and promote their business. But when it comes to creating commercial videos, many people are at a loss for how to make a commercial video that works for their business. You’re not alone if you’ve asked yourself how to make a commercial video. And while creating a video that helps promote your business may seem challenging, this article will break the process into manageable steps. Soon, you'll be able to make a video that captivates your audience and helps you achieve your business goals.

Moonb's educational video production services can help your business learn how to make a commercial video that works for your goals. Rather than figuring everything out independently, you can rely on our expertise to help you create a captivating video that promotes your business.

How to Make a Commercial Video in 5 Simple Steps

People Filming - How to Make a Commercial Video

Commercial videos can be hit and miss, but they’re pure fire when a brand gets it right. You know the ones we mean; the infamous PG Tips advert, or Cadbury’s Flake, which still sticks in our heads today.

Cosmetic companies and car manufacturers also use commercial videography to enhance their products and tell stories. Many companies are willing to pay a lot for video marketing and production services because it’s an excellent way to reach a target audience.

Maximizing the Impact of Video Advertising: Traditional TV vs. Digital Platforms

According to Thinkbox, TV advertising is still one of the best ways to market a product despite the rise of apps and many TV services that let you skip adverts. Commercial videography isn’t just for TV anymore, which means any brand can connect with an audience.

Platforms such as YouTube use advertisements, and if a company can secure a spot on the platform, the results can be wide-reaching.

From Zero to Commercial Hero: The Process

It’s no secret that some commercials fail to hit their target, and brands now need to ensure their tone and message align with an audience’s values. Working with a video production company ensures your video will be tasteful and impactful and achieve the ROI you need.

We’ll look at the steps involved in commercial video production.

Costs & Contracts

Before making a commercial video, consider the cost. This will include hiring a videographer or video production company and any additional charges, such as music rights and location fees.

Getting a quote in writing before proceeding with any work is essential to avoid nasty surprises later. Contracts also detail the costs of each video element, so once that contract is signed, you’ll know precisely what you’ll spend.

The Planning Process

The planning process is key to any commercial videography project. Once you have your budget, you can start thinking about your video’s creative concept. You’ll need to consider what message you want to communicate and who your target audience is. Once you have a clear idea of what you want to achieve, you can start thinking about the logistics of your shoot.

This includes deciding on a location, cast, and crew. You should also start thinking about the music and sound effects in your commercial. So many people are involved in the planning process, including:

Account Managers
Script Writer/Storyboarding
Creative Director
Production Team
Editor
Sound Designer

Working with a video production company means you’ll have access to vital crew members rather than hiring people yourself.

The Shoot

The shoot is where all the hard work comes together. It’s where you’ll capture all the footage for your final video. You’ll need to ensure you have everything you need for the shoot, including:

A script
Storyboard
Camera
Lights
Props
Wardrobe

If you’re working with a video production company, they will take care of all the equipment and crew needed for the shoot. All you need to do is provide them with a general theme, and they’ll take care of the rest – including storyboarding and scripts, if required.

During the shoot, being flexible and open to changes is essential. Things don’t always go according to plan, and the weather is usually the main culprit for disruptions to your shooting schedule. But with the right crew, you can make revisions and stay on track.

The Edit

Once the shoot is wrapped, it’s time to start putting your commercial together. A skilled editor will turn all the footage into a polished final video. The edit is an essential step in the process, as this is where your brand’s story comes to life. A great editor can take your vision and turn it into a reality.

The Final Product

Once the edit is complete, you’ll have a final video ready to be shared with the world. Your commercial will be distributed across TV, social media, or any other platform you choose.

How Does Moonb Help With Commercial Video Production?

Regarding commercial video production, Moonb isn’t just another video agency—we’re a strategic partner that blends creativity, efficiency, and seamless collaboration. Our approach is designed to eliminate the usual headaches of traditional production, offering businesses a streamlined and results-driven experience.

We integrate directly into your workflow using:

Trello
Slack
MS Teams

It ensures clear communication and project transparency at every step. With weekly strategy calls and a contract-free, full-service model, we make video production agile, flexible, and tailored to your needs. Unlike working with freelancers or managing an in-house team, our subscription-based model provides consistency, scalability, and access to a team of experts dedicated to your brand’s success.

So, What Makes a Great Commercial Video?

Authenticity: The Key to Trust in Commercial Videos

What makes a great commercial video? They tell a story. Humans are hardwired for stories. We:

Crave them
Listen to them
Remember them

When it comes to commercial videos, storytelling creates an emotional connection between the brand and the audience. This connection helps establish trust, and authenticity is key.

Enhancing Commercial Video Authenticity: The Power of Storytelling and Testimonials

You can increase the authenticity of your commercial video by using testimonials or weaving a narrative around your video content. For instance, if you create a commercial for an educational platform, you could tell the story of a student who improved their grades by using the platform.

You’d show their struggles and how the platform helped them to overcome the problem. This approach is much more engaging than simply listing the features of the educational product. People want to see real stories about real people, which helps them envision themselves using your product or service to solve their problems.

Build the Storyboard to Get Your Commercial Video Production on Track

Storyboarding starts in pre-production. This is where you can weave storytelling into your video project, creating a deeper emotional connection with your viewers. You and the production team will determine your primary focus. What happens in your video? The number of shots and the order in which they’ll appear.

Storyboarding is an essential part of the creative process since storytelling sells. Yes, sales are great, but building relationships is even more critical. Commercial video production creates:

Lasting relationships with customers who will follow your brand
Like and share your posts
Refer you to their friends
Feeling like they are part of your family

Get Attention Fast to Keep Your Viewers Engaged

Remember, the attention span of your viewers is short. You only have about 5-8 seconds to grab your audience’s attention before shiny-object syndrome kicks in. This is precisely why you must encourage them to stick around immediately with an engaging hook. No matter how engaging your video is, there’s always a chance someone will click off at the early stages.

Our recommendation? Represent your brand and incorporate your key points as best you can at the beginning. That way, if users skip ahead early on in your video, they’ll still get to the key points and remember you. This might take a bit of creative thinking on how to do so, but it’s something to consider.

Revolutionizing Video Marketing: How Moonb Outperforms Traditional Agencies and Freelancers

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via:

Trello
Slack
MS Teams

Moonb is a superior alternative to traditional:

Video agencies
Freelancers
In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service

Commercials videos are short videos that promote a:

Product
Service
Brand

They aim to increase awareness and help you make more sales. You can use video commercials to reach your target audience wherever they are.

For instance, a video ad can play before a YouTube video, appear on social media feeds, or even appear on your target audience’s favorite streaming service. Creating a video ad takes time and planning. Before jumping into production, you need to:

Define your goals
Understand your audience
Craft a Compelling Story

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Mastering Creative Operations Management for Team Success

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Want to see examples?

See our work

Have Questions?

Who exactly is Moonb for?

We’re built for marketing directors, creative directors, founders, or entrepreneurs who know great marketing requires exceptional content but don't have the time, resources, or expertise to build or scale an internal creative department. Whether you have a small internal team or just one overwhelmed designer, Moonb immediately levels up your creative capabilities.

Is this subscription really unlimited?

Absolutely. Submit unlimited creative requests each month, covering animation, design, branding, and strategic creative concepts. We'll tackle them sequentially. One predictable monthly fee, unlimited possibilities.

What's included in the subscription?

Your subscription gives you instant access to your own dedicated Creative Director, motion and graphic designers, and illustrators. Every month, you get unlimited creative deliverables, unlimited revisions, strategic creative direction, weekly strategy calls, and guaranteed turnaround times.

Why should we choose Moonb instead of hiring internally?

Building an internal creative department takes months of hiring, onboarding, and management, and comes with substantial fixed costs and risks. With Moonb, you get immediate, scalable, high-quality creative output, expert strategic input, and total flexibility for less than the cost of a single senior creative hire.

Do I have to sign a long-term contract?

For maximum flexibility, we offer a simple month-to-month subscription without long-term contracts. But if you prefer fixed long-term pricing and predictability, we're happy to create tailored quarterly or annual agreements upon request.

Will Moonb replace my existing creative team?

Not necessarily. Moonb is designed to either fully replace your need for an internal creative team or powerfully complement your existing team, allowing them to focus on what they do best, while we amplify your creative capacity and strategic depth.

What does the onboarding process look like?

Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your Dedicated Creative Director will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.

What types of creative projects can Moonb handle?

Almost everything creative: animations (explainer, product launches, campaigns), graphic design (social media, digital, print, packaging), branding (visual identities, logos, guidelines), and strategic creative consultation and concept development. (Web design and development are not included.)

Will I have the working files? What about ownership of the work?

Absolutely, you'll receive the working files, and you'll own all the intellectual property created.

Who will be my point of contact?

As soon as you sign up, you'll be assigned a dedicated video team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each production.

Do you sign non-disclosure agreements?

Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.

How hard is it to cancel a subscription?

Not hard at all, we keep things simple: no documentation or extensive process is involved and you can cancel at any point in time. Just log in to your Moonb account and you can cancel with just a few clicks. Need a hand with this? No worries. You can request assistance via email or directly to your dedicated team.

How To Make A Commercial Video In 5 Simple Steps

How to Make a Commercial Video in 5 Simple Steps

Maximizing the Impact of Video Advertising: Traditional TV vs. Digital Platforms